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Irn Bru maker AG Barr 'disappointed' over sugar tax Irn Bru maker AG Barr 'disappointed' over sugar tax
(35 minutes later)
Scottish soft drinks maker AG Barr has said the chancellor's announcement of a sugar tax was "extremely disappointing".Scottish soft drinks maker AG Barr has said the chancellor's announcement of a sugar tax was "extremely disappointing".
In his budget, UK Chancellor George Osborne unveiled a tax on the makers of sugary soft drinks to tackle childhood obesity.In his budget, UK Chancellor George Osborne unveiled a tax on the makers of sugary soft drinks to tackle childhood obesity.
Mr Osborne said the money raised - equivalent to about 18p-24p per litre - would be spent on school sports.Mr Osborne said the money raised - equivalent to about 18p-24p per litre - would be spent on school sports.
Irn Bru makers Barr said they had already cut sugar levels.Irn Bru makers Barr said they had already cut sugar levels.
'Singled out''Singled out'
Chief Executive Roger White said: "It is extremely disappointing that soft drinks have been singled out given it is the only food and drink category to have made any real progress in reducing sugar intake in recent years, down 13.6% since 2012.Chief Executive Roger White said: "It is extremely disappointing that soft drinks have been singled out given it is the only food and drink category to have made any real progress in reducing sugar intake in recent years, down 13.6% since 2012.
"At AG Barr we have reduced the average calorific content across our brand range by 8.8% in just four years and are actively contributing to the soft drinks industry-wide five year target to make a 20 per cent reduction by 2020."At AG Barr we have reduced the average calorific content across our brand range by 8.8% in just four years and are actively contributing to the soft drinks industry-wide five year target to make a 20 per cent reduction by 2020.
"We will await further details and ensure that we are fully involved in the consultation process to ensure our position, and progress to date, are well understood.""We will await further details and ensure that we are fully involved in the consultation process to ensure our position, and progress to date, are well understood."
Analysis by Eleanor Bradford, BBC Scotland health correspondent
The Scottish Grocers Federation and the Food and Drink Federation are keen to point out that the majority of soft drinks now sold in the UK are actually low and no calorie.
They say soft drinks contributed 8.8% of household sugar consumption in 2015, down from 10.1% in 2011 - but it depends on how you define "sugar".
If you exclude things like bread and pasta and milk, then soft drinks are the single biggest source of sugar in the diet of Scots, followed by confectionary (12%) and biscuits, cakes and pastries (12%).
People in poorer households drink more sugary drinks than those in richer households (23% in the most deprived areas compared with 14% in the least deprived).
The proposed tax will be levied in two bands:The proposed tax will be levied in two bands:
Scottish Grocers' Federation chief executive Pete Cheema added: "This measure by the chancellor completely ignores the efforts taken by the soft drinks industry to reformulate their products, promote low or no calorie alternatives and the commitment not to advertise high sugar soft drinks to under-16s.Scottish Grocers' Federation chief executive Pete Cheema added: "This measure by the chancellor completely ignores the efforts taken by the soft drinks industry to reformulate their products, promote low or no calorie alternatives and the commitment not to advertise high sugar soft drinks to under-16s.
"Additionally - and of great concern to retailers - is that this is likely simply to pass on the cost to consumers This is despite the chancellor suggesting last year that the obesity problem would be best tackled in other ways.""Additionally - and of great concern to retailers - is that this is likely simply to pass on the cost to consumers This is despite the chancellor suggesting last year that the obesity problem would be best tackled in other ways."
Mr Osborne's sugar tax announcement was welcomed by TV chef Jamie Oliver, who has been campaigning for such a move.Mr Osborne's sugar tax announcement was welcomed by TV chef Jamie Oliver, who has been campaigning for such a move.
He told BBC News it was "a big moment in child health" and a "symbolic slap" to business rather than "anti-business".He told BBC News it was "a big moment in child health" and a "symbolic slap" to business rather than "anti-business".
The sugar tax will be introduced in two years' time and will not apply to fruit juices or milk-based drinks.The sugar tax will be introduced in two years' time and will not apply to fruit juices or milk-based drinks.
Announcing the move, Mr Osborne said: "I am not prepared to look back at my time here in this parliament, doing this job and say to my children's generation: 'I'm sorry - we knew there was a problem with sugary drinks. We knew it caused disease. But we ducked the difficult decisions and we did nothing'."Announcing the move, Mr Osborne said: "I am not prepared to look back at my time here in this parliament, doing this job and say to my children's generation: 'I'm sorry - we knew there was a problem with sugary drinks. We knew it caused disease. But we ducked the difficult decisions and we did nothing'."