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| Independent, Mirror, Express and Star suffer sharp fall in traffic | Independent, Mirror, Express and Star suffer sharp fall in traffic |
| (about 2 hours later) | |
| The Independent, Mirror and both of Richard Demond’s titles, the Express and Daily Star, suffered sharp falls in daily traffic in February, as most of the UK’s press saw declines in online visitors. | The Independent, Mirror and both of Richard Demond’s titles, the Express and Daily Star, suffered sharp falls in daily traffic in February, as most of the UK’s press saw declines in online visitors. |
| The decline follows a surge in digital readership between December – traditionally a weak month due to holidays – and January during which coverage of the deaths of David Bowie and Alan Rickman will have attracted international readers. | The decline follows a surge in digital readership between December – traditionally a weak month due to holidays – and January during which coverage of the deaths of David Bowie and Alan Rickman will have attracted international readers. |
| Only the Sun, which dropped its paywall at the end of November, and the Guardian recorded increases in daily average visitors during the month, according to the latest Audit Bureau of Circulations figures published on Thursday. | Only the Sun, which dropped its paywall at the end of November, and the Guardian recorded increases in daily average visitors during the month, according to the latest Audit Bureau of Circulations figures published on Thursday. |
| All the major national newspaper sites experienced year-on-year growth except Mail Online, which was down slightly by 2.2% but is still by far the largest site with an average of 14.4m unique browsers a day. | All the major national newspaper sites experienced year-on-year growth except Mail Online, which was down slightly by 2.2% but is still by far the largest site with an average of 14.4m unique browsers a day. |
| The Independent’s fall in average unique readers will be especially concerning as the paper is moving to a digital only future when it scraps its print editions this month. On Wednesday the independent launched a new subscription app costing £12.99. | The Independent’s fall in average unique readers will be especially concerning as the paper is moving to a digital only future when it scraps its print editions this month. On Wednesday the independent launched a new subscription app costing £12.99. |
| Meanwhile the picture in print remains bleak, with the vast majority of paid-for national newspapers recording declines, led by the Sun on Sunday whose circulation fell by just over 5%. | Meanwhile the picture in print remains bleak, with the vast majority of paid-for national newspapers recording declines, led by the Sun on Sunday whose circulation fell by just over 5%. |
| The Daily Star and Daily Express, which have cut prices aggressively since last year, recorded small increases in sales, as did the Daily Telegraph, though the latter’s increase can be attributed to a rise in multiple copy sales known as bulks. The free Evening Standard and Metro also recorded small increases in circulation. | The Daily Star and Daily Express, which have cut prices aggressively since last year, recorded small increases in sales, as did the Daily Telegraph, though the latter’s increase can be attributed to a rise in multiple copy sales known as bulks. The free Evening Standard and Metro also recorded small increases in circulation. |
| Average daily browsers | Average daily browsers |
| MailOnline 14,383,578 (-2.55%)theguardian.com 8,872,392 (1.23%)Telegraph 4,328,890 (-6.13%)Mirror Group Nationals 4,195,021 (-13.01%)The Independent 2,921,273 (-12.31%)The Sun 2,046,792 (7.16%)Metro 1,188,978 (-16.16%) express.co.uk 1,176,494 (-15.94%)dailystar.co.uk 685,769 (-23.92%)Evening Standard 479,367 (-4.53%) | MailOnline 14,383,578 (-2.55%)theguardian.com 8,872,392 (1.23%)Telegraph 4,328,890 (-6.13%)Mirror Group Nationals 4,195,021 (-13.01%)The Independent 2,921,273 (-12.31%)The Sun 2,046,792 (7.16%)Metro 1,188,978 (-16.16%) express.co.uk 1,176,494 (-15.94%)dailystar.co.uk 685,769 (-23.92%)Evening Standard 479,367 (-4.53%) |
| Print Circulation | Print Circulation |
| The Sun 1,741,838 (-2.53%)Daily Mail 1,562,361 (-1.71%)Metro 1,347,505 (-0.04%)Evening Standard 902,005 (0.4%)Daily Mirror 791,839 (-2.14%)The Daily Telegraph 472,936 (0.19%)Daily Star 472,869 (0.53%)Daily Express 413,140 (1.09%)The Times 402,752 (-0.35%)i 269,628 (-0.82%)Financial Times 195,515 (-1.37%) Daily Record 174,525 (-1.34%)The Guardian 161,152 (-1.83%)The Independent 54,187 (-1.82%) |
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