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French news sites block the adblockers, telling readers to uninstall or lose access French news sites block the adblockers, telling readers to uninstall or lose access
(about 5 hours later)
Adblocker users are being either asked or forced to uninstall the software before being able to read news content on some of the biggest French media websites, which argue they are being deprived of vital revenue by the use of such apps. Adblocker users are being either asked or forced to uninstall the software before being able to read news content on some of the biggest French media websites, which argue they are being deprived of vital revenue by the use of such software.
Related: What's wrong with adblocking?Related: What's wrong with adblocking?
The initiative, organised by a trade association representing online businesses, aimed to reverse the growing popularity of software that blocks advertisements that many internet users find annoying, but which provide critical revenue to media websites.The initiative, organised by a trade association representing online businesses, aimed to reverse the growing popularity of software that blocks advertisements that many internet users find annoying, but which provide critical revenue to media websites.
“For our 400 journalists to provide you each day with high-quality, reliable and varied news each day ... we must be able to rely on advertising revenue,” read a message from Jerome Fenoglio, the editor-in-chief of French daily Le Monde, to users running adblocker software.“For our 400 journalists to provide you each day with high-quality, reliable and varied news each day ... we must be able to rely on advertising revenue,” read a message from Jerome Fenoglio, the editor-in-chief of French daily Le Monde, to users running adblocker software.
While Le Monde then let users continue on to its website, others such as those of sports daily L’Equipe and Le Parisien require users to disable their adblockers.While Le Monde then let users continue on to its website, others such as those of sports daily L’Equipe and Le Parisien require users to disable their adblockers.
Related: How to disable your adblocker for theguardian.comRelated: How to disable your adblocker for theguardian.com
In addition to the websites of numerous French print, radio and television websites, the action was also joined by Deezer, a France-based music streaming service.In addition to the websites of numerous French print, radio and television websites, the action was also joined by Deezer, a France-based music streaming service.
In announcing its plans in 2015 to organise joint actions against adblocker software, the Geste trade association said the objective was to remind users that “content and services aren’t free” and emphasise “the indispensible character of advertising as a source of financing”.In announcing its plans in 2015 to organise joint actions against adblocker software, the Geste trade association said the objective was to remind users that “content and services aren’t free” and emphasise “the indispensible character of advertising as a source of financing”.
Nearly one-third of French internet users run adblocker software, according to a survey published by research firm Ipsos.Nearly one-third of French internet users run adblocker software, according to a survey published by research firm Ipsos.