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Dolmio and Uncle Ben's firm advises limit on products | |
(about 2 hours later) | |
The firm behind Dolmio pasta sauces and Uncle Ben's rice says some products should only be consumed once a week due to high salt, sugar or fat content. | |
Mars Food said it would distinguish between "everyday" and "occasional" items on packs and on its website. | Mars Food said it would distinguish between "everyday" and "occasional" items on packs and on its website. |
The company said some foods were higher in salt, sugar or fat to maintain the "authentic" taste of products. | |
The advice is part of its Health and Wellbeing Ambition to "create and promote healthier food choices". | The advice is part of its Health and Wellbeing Ambition to "create and promote healthier food choices". |
Mars told the BBC that just 5% of its products would be labelled "occasional". | Mars told the BBC that just 5% of its products would be labelled "occasional". |
These include Dolmio lasagne sauces, pesto, and carbonara and macaroni oven kits. | These include Dolmio lasagne sauces, pesto, and carbonara and macaroni oven kits. |
'More work to do' | |
Mars said its website would be updated over the next few months with a list of "occasional" products to be eaten not more than once a week, and "everyday" ones. | |
Those products, including Uncle Ben's oriental sauces, are to be reformulated over the next five years to cut salt, sugar or fat. | |
Shoppers will see the new guidance appearing on websites in the coming months. | |
Mars said its "nutrition criteria" has been developed based on recommendations from leading public health authorities such as the World Health Organization. | |
It supports the salt-reduction strategies of bodies such as the UK Food Standards Agency, Department of Health and US Food and Drug Administration (FDA), it added. | |
Fiona Dawson, a global president of Mars, said: "Our nutrition criteria sets a very high standard for our products, and we also want to help our consumers understand the difference between 'everyday' and 'occasional' products within a balanced diet. | Fiona Dawson, a global president of Mars, said: "Our nutrition criteria sets a very high standard for our products, and we also want to help our consumers understand the difference between 'everyday' and 'occasional' products within a balanced diet. |
"The food industry has already made great strides in reducing sodium, but we have more work to do to help consumers reduce sodium intake. | "The food industry has already made great strides in reducing sodium, but we have more work to do to help consumers reduce sodium intake. |
"We support release of the US FDA's draft sodium reduction guidance, because we believe it's important to begin a stakeholder dialogue about the role industry can play in this critical part of consumers' diets." | "We support release of the US FDA's draft sodium reduction guidance, because we believe it's important to begin a stakeholder dialogue about the role industry can play in this critical part of consumers' diets." |
The move comes after Chancellor George Osborne announced a sugar tax, with the aim of tackling childhood obesity, in his recent Budget. | |