This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at http://www.theguardian.com/business/2016/apr/15/pure-gym-la-fitness-buy-up-lifts-revenues
The article has changed 2 times. There is an RSS feed of changes available.
Previous version
1
Next version
Version 0 | Version 1 |
---|---|
Pure Gym buy-up of LA Fitness lifts revenues | Pure Gym buy-up of LA Fitness lifts revenues |
(35 minutes later) | |
Revenues at the no-frills fitness chain Pure Gym have surged after snapping up rival LA Fitness and striking up partnerships with Olympian Sir Chris Hoy and The Great Run Company. | |
The Leeds-based chain, Britain’s biggest gym operator with 150 outlets across the country, made revenues of £125m in 2015. Earnings before interest, tax, depreciation and amortisation climbed 46% to £28m. | The Leeds-based chain, Britain’s biggest gym operator with 150 outlets across the country, made revenues of £125m in 2015. Earnings before interest, tax, depreciation and amortisation climbed 46% to £28m. |
The strong figures will fuel speculation that the private equity-backed firm will push on with plans for a stock market flotation. According to reports, a float could value Pure Gym at about £500m and could come as early as June. | |
Pure Gym, whose cut-price approach echoes the low-cost airline model, charges an average membership fee of £16.99 a month. Membership has grown to more than 780,000. | |
The firm is halfway through converting the 43 LA Fitness gyms, some of which have been sold, and expects to boast 170 gyms by the end of the year. | |
The LA Fitness outlets, which Pure Gyms bought in May 2015 for about £70m, have given it a presence in London and the south-east. | The LA Fitness outlets, which Pure Gyms bought in May 2015 for about £70m, have given it a presence in London and the south-east. |
Humphrey Cobbold, its chief executive, said: “Pure Gym has had an exceptional year in which we have seen a significant increase in membership of all ages, reinforcing the demand for access to affordable, flexible and high-quality gyms across the country.” | Humphrey Cobbold, its chief executive, said: “Pure Gym has had an exceptional year in which we have seen a significant increase in membership of all ages, reinforcing the demand for access to affordable, flexible and high-quality gyms across the country.” |
Rival discount operator The Gym Group was listed on the stock market in November valued at £250m. The two firms ditched a planned merger two years ago amid competition concerns. | |
The company noted that a third of its members have never been a member of another gym, which it says is evidence of the widening appeal of its no-frills model. | The company noted that a third of its members have never been a member of another gym, which it says is evidence of the widening appeal of its no-frills model. |
Pure Gym membership fees start at £14.99 a month, rising to £34.99 in Canary Wharf in east London, with members not locked into long-term contracts. Fees include access to up to 80 fitness classes a week, with many of the gyms open 24/7. | |
However, the chain does not have swimming pools, saunas or cafes, which have high fixed costs. It does not have any sales staff either – you sign up online. | |
A Pure Gym spokesman said former LA Fitness members will have had their monthly membership fees more than halved from £40-45. | |
Chris Hoy, Britain’s most successful Olympic athlete of all time, has become an investor in the business and helped develop Pure Ride, a spin class cycling exercise studio which opened in Moorgate in the City of London this year. | |
Pure Gym has also signed a three-year partnership with The Great Run Company, making it lead sponsor and provider of pop-up gyms at running events across the UK including the Great North Run, Great South Run and the Great Manchester Run. |
Previous version
1
Next version