Are you the person to run the Queen’s Twitter account?
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Version 0 of 1. Name: @BritishMonarchy. Appearance: Stuffy-chic. Age: Seven years. I’m no historian, but I’m pretty sure I remember there being a British monarchy more than seven years ago. Oh, it’s more than 1,000 years old, dear boy. What we’re talking about, however, is @BritishMonarchy, the Queen’s Twitter account, which was started in April 2009. Ah. I thought she was @Queen_UK? No, that’s what’s known as a parody account. Some comedian pretends to be the Queen in order to crack jokes and sell T-shirts. I see. Actually, that explains quite a lot. Is @BritishMonarchy obsessed with gin as well? Not really. It’s more obsessed with the royal family visiting dull things. Ah yes. I’ve just checked. At the moment, it seems to be obsessed with bandstands and commemorative plaques. Yeah, that’s about right. Although it could all change soon. How come? The palace is advertising for a new head of digital engagement. What’s that? It’s someone to run its website, YouTube channel, Facebook page and Twitter account. The job pays an annual salary of £45,000-£50,000. I’m their man! I’m great at the Facebook. Really? Can you find “new ways to maintain the Queen’s presence in the public eye and on the world stage”? Instagramming corgis? Spat with Kanye? Sex tape? Um ... Are you at least “a natural communicator, influential and with a genuine user focus”? Oh, definitely. People are always saying how genuine my user focus is. “You’ll liaise with a broad spectrum of stakeholders on a daily basis and will drive change through collaboration.” Are you sure you can handle that? Where’s the joy in liaising with stakeholders if you can’t do it every day? I suppose. One thing: I have a gender and an ethnicity, which I’m worried may go against me at the interview stage. That won’t be a problem. The monarchy are “proud to champion diversity throughout the organisation”. They say: “Our approach to recruitment and selection is fair, open and based purely on merit.” A hereditary monarchy that is committed to recruitment purely on merit? Is there a problem with that? Not that I can see. Excellent. Do say: “Where does one see oneself in five years’ time?” Don’t say: “Any chance of the House of Lords?” |