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| Asda to change price promotions | Asda to change price promotions |
| (35 minutes later) | |
| Asda is to change its price promotions after being singled out by the competition regulator in a probe into supermarket pricing practices. | Asda is to change its price promotions after being singled out by the competition regulator in a probe into supermarket pricing practices. |
| Asda has given a commitment to the Competition and Markets Authority (CMA) that it will alter the way it presents promotional deals. | Asda has given a commitment to the Competition and Markets Authority (CMA) that it will alter the way it presents promotional deals. |
| The supermarket said it took "pricing compliance seriously". | The supermarket said it took "pricing compliance seriously". |
| The regulator was investigating whether supermarkets were misleading customers with confusing price promotions. | The regulator was investigating whether supermarkets were misleading customers with confusing price promotions. |
| The investigation came after a super-complaint by the consumer group Which?. | |
| In July last year, the CMA said it had found evidence that supermarkets were misleading consumers with promotions, and found some examples that "could be in breach of consumer law". | |
| 'Areas of concern' | |
| Presenting the CMA's latest findings, executive director Michael Grenfell said: "The CMA's examination of the market, following the super-complaint, found that supermarkets generally take compliance seriously, but there were some promotional practices that could mislead shoppers." | |
| The CMA said it had "had particular engagement with Asda in relation to specific areas of concern". | |
| It added that Asda had made a commitment to change the way it operates "was/now" and multi-buy pricing deals. | |
| Asda has said it will ensure that: | |
| Richard Lloyd, Which? executive director, said: "We are pleased to see the CMA investigation has resulted in Asda taking action to stop misleading special offers. | |
| "Asda has been found breaking the rules and now must immediately clean up their act. " |