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| Trinity Mirror's New Day newspaper 'to close on Friday' | |
| (35 minutes later) | |
| Daily newspaper the New Day is set to close just nine weeks after it was launched. | Daily newspaper the New Day is set to close just nine weeks after it was launched. |
| Publisher Trinity Mirror declined to comment, but a statement is due later, with reports suggesting the New Day's final edition will be on Friday. | |
| The title was launched in February as Trinity reported a £14.4m fall in annual pre-tax profit to £67.2m. | The title was launched in February as Trinity reported a £14.4m fall in annual pre-tax profit to £67.2m. |
| It had hoped to sell about 200,000 copies a day, but sales are reported to have fallen to about 40,000. | It had hoped to sell about 200,000 copies a day, but sales are reported to have fallen to about 40,000. |
| At launch, the New Day was announced as politically neutral and its publisher said it was aimed at readers who no longer bought a newspaper. | |
| No website | |
| Two million copies were distributed free on launch day. It then cost 25p for the first two weeks, before rising to 50p. | |
| Its editor Alison Phillips said in February that the newspaper intended to "cover important stories in a balanced way, without telling the reader what to think". | |
| She said it would aim to give "a ruthless edit of the day" in 30 minutes for "time-poor" readers. | |
| Although the title had a social media presence, it did not have a website. | |
| It was the first new national paper since the launch of i, a slimmed-down version of the Independent, went on sale in October 2010. | |
| However, its impending closure comes just over a month after the Independent and Independent on Sunday ceased as print editions to concentrate on online publishing. | |
| Analysis | Analysis |
| By BBC media correspondent David Sillito | By BBC media correspondent David Sillito |
| A new type of newspaper to reach the sort of people who had given up on print - New Day was launched in February at a time when the rest of the industry is struggling with falling sales and advertising revenues. | A new type of newspaper to reach the sort of people who had given up on print - New Day was launched in February at a time when the rest of the industry is struggling with falling sales and advertising revenues. |
| Trinity Mirror's share price has been dipping and it's also having to make large payouts to the victims of phone hacking. | Trinity Mirror's share price has been dipping and it's also having to make large payouts to the victims of phone hacking. |
| The New Day was always going to be a gamble - more than a million people have stopped buying a paper over the last three years. This was an attempt to coax those readers back - especially women. | The New Day was always going to be a gamble - more than a million people have stopped buying a paper over the last three years. This was an attempt to coax those readers back - especially women. |
| Its slogan was "Life is short, let's live it well". Few expected it to end quite so quickly. | Its slogan was "Life is short, let's live it well". Few expected it to end quite so quickly. |