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Advert for London 'designer vagina' surgery banned | Advert for London 'designer vagina' surgery banned |
(about 7 hours later) | |
An advert offering so-called "designer vagina" surgery at a London clinic has been banned because it could make women feel dissatisfied with their bodies. | An advert offering so-called "designer vagina" surgery at a London clinic has been banned because it could make women feel dissatisfied with their bodies. |
Five readers complained over the ad for labia reshaping at the London Bridge Plastic Surgery clinic, which appeared in the London Metro newspaper. | Five readers complained over the ad for labia reshaping at the London Bridge Plastic Surgery clinic, which appeared in the London Metro newspaper. |
It claimed to offer women the opportunity to "achieve a more natural appearance" and "relieve discomfort". | It claimed to offer women the opportunity to "achieve a more natural appearance" and "relieve discomfort". |
The Advertising Standards Authority (ASA) called the ad "irresponsible". | The Advertising Standards Authority (ASA) called the ad "irresponsible". |
More on this story and other news from London | |
It said the description of labiaplasty as achieving "a more natural appearance" implied that pre-surgery labia might be thought "unnatural" in appearance. | It said the description of labiaplasty as achieving "a more natural appearance" implied that pre-surgery labia might be thought "unnatural" in appearance. |
London Bridge Plastic Surgery said 100% of women undergoing labiaplasty were looking for a more "natural" appearance, while many reported discomfort from clothing and during intercourse. | London Bridge Plastic Surgery said 100% of women undergoing labiaplasty were looking for a more "natural" appearance, while many reported discomfort from clothing and during intercourse. |
The clinic said it therefore did not believe it was socially irresponsible to advertise the availability of such surgery. | The clinic said it therefore did not believe it was socially irresponsible to advertise the availability of such surgery. |
However, the complainants said the ad was irresponsible for encouraging women to undertake unnecessary cosmetic surgery. | However, the complainants said the ad was irresponsible for encouraging women to undertake unnecessary cosmetic surgery. |
The ASA agreed saying it "considered that the claim risked encouraging women to view their labia as abnormal". | The ASA agreed saying it "considered that the claim risked encouraging women to view their labia as abnormal". |
It ruled that the advert must not appear again in its current form. | It ruled that the advert must not appear again in its current form. |
Metro, which published the ad, said it considered the piece to be suitable for its readership of young professionals who would not take offence at that type of promotion. | Metro, which published the ad, said it considered the piece to be suitable for its readership of young professionals who would not take offence at that type of promotion. |
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