This article is from the source 'bbc' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.

You can find the current article at its original source at http://www.bbc.co.uk/news/uk-england-london-36262199

The article has changed 2 times. There is an RSS feed of changes available.

Version 0 Version 1
Advert for London 'designer vagina' surgery banned Advert for London 'designer vagina' surgery banned
(about 7 hours later)
An advert offering so-called "designer vagina" surgery at a London clinic has been banned because it could make women feel dissatisfied with their bodies.An advert offering so-called "designer vagina" surgery at a London clinic has been banned because it could make women feel dissatisfied with their bodies.
Five readers complained over the ad for labia reshaping at the London Bridge Plastic Surgery clinic, which appeared in the London Metro newspaper.Five readers complained over the ad for labia reshaping at the London Bridge Plastic Surgery clinic, which appeared in the London Metro newspaper.
It claimed to offer women the opportunity to "achieve a more natural appearance" and "relieve discomfort".It claimed to offer women the opportunity to "achieve a more natural appearance" and "relieve discomfort".
The Advertising Standards Authority (ASA) called the ad "irresponsible".The Advertising Standards Authority (ASA) called the ad "irresponsible".
More on this story and other news from London
It said the description of labiaplasty as achieving "a more natural appearance" implied that pre-surgery labia might be thought "unnatural" in appearance.It said the description of labiaplasty as achieving "a more natural appearance" implied that pre-surgery labia might be thought "unnatural" in appearance.
London Bridge Plastic Surgery said 100% of women undergoing labiaplasty were looking for a more "natural" appearance, while many reported discomfort from clothing and during intercourse.London Bridge Plastic Surgery said 100% of women undergoing labiaplasty were looking for a more "natural" appearance, while many reported discomfort from clothing and during intercourse.
The clinic said it therefore did not believe it was socially irresponsible to advertise the availability of such surgery.The clinic said it therefore did not believe it was socially irresponsible to advertise the availability of such surgery.
However, the complainants said the ad was irresponsible for encouraging women to undertake unnecessary cosmetic surgery.However, the complainants said the ad was irresponsible for encouraging women to undertake unnecessary cosmetic surgery.
The ASA agreed saying it "considered that the claim risked encouraging women to view their labia as abnormal".The ASA agreed saying it "considered that the claim risked encouraging women to view their labia as abnormal".
It ruled that the advert must not appear again in its current form.It ruled that the advert must not appear again in its current form.
Metro, which published the ad, said it considered the piece to be suitable for its readership of young professionals who would not take offence at that type of promotion.Metro, which published the ad, said it considered the piece to be suitable for its readership of young professionals who would not take offence at that type of promotion.