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Cadbury’s Dairy Milk Tiffin is making a comeback after 13 years Cadbury’s Dairy Milk Tiffin is making a comeback after 13 years
(2 days later)
The Cadbury Dairy Milk Tiffin, first produced in 1937, is making a comeback for the first time since it disappeared from the shelves in 2003.The Cadbury Dairy Milk Tiffin, first produced in 1937, is making a comeback for the first time since it disappeared from the shelves in 2003.
The raisin and biscuit-filled chocolate bar is being launched for a limited time starting from June 1. The raisin and biscuit-filled chocolate bar is being launched for a limited time starting from June 1. 
Tiffin-lovers will be able to get 95g bars for £1.49 for the summer only, Cadbury has confirmed.Tiffin-lovers will be able to get 95g bars for £1.49 for the summer only, Cadbury has confirmed.
Originally launched in 1937, the company stopped making tiffin bars in 1972 before bringing the product back again in 1985 and withdrawing it again 2003.Originally launched in 1937, the company stopped making tiffin bars in 1972 before bringing the product back again in 1985 and withdrawing it again 2003.
Cadbury told the Independent that the Dairy Milk Tiffin was discontinued in April 2003 as part of a major re-launch initiative for Cadbury Dairy Milk.Cadbury told the Independent that the Dairy Milk Tiffin was discontinued in April 2003 as part of a major re-launch initiative for Cadbury Dairy Milk.
But Matthew Williams, marketing director at Mondelez International, said that the Tiffin bar was such a huge success that consumers have asked for its return on social media over the years.But Matthew Williams, marketing director at Mondelez International, said that the Tiffin bar was such a huge success that consumers have asked for its return on social media over the years.
“We know consumers are looking for new tastes, experiences and texture so, with its classic recipe, we believe this limited edition tablet will deliver an exciting eating experience,” Williams said “We know consumers are looking for new tastes, experiences and texture so, with its classic recipe, we believe this limited edition tablet will deliver an exciting eating experience,” Williams said 
Tiffin bars have remained available in Ireland. Tiffin bars have remained available in Ireland. 
The chocolate maker has been recently launching a range of new products. In February the brand has added two new medley bars to its Dairy Milk range, with ingredients including dark chocolate, fudge piece and berries. The chocolate maker has been recently launching a range of new products. In February the brand has added two new medley bars to its Dairy Milk range, with ingredients including dark chocolate, fudge piece and berries. 
Kale, wasabi and beetroot were said to be among the new versions trialled at Mondelez’s research and developments labs in Bourneville – though the company had no plans to put the new flavours on sale. Kale, wasabi and beetroot were said to be among the new versions trialled at Mondelez’s research and developments labs in Bournville – though the company had no plans to put the new flavours on sale.
The company has previously paid the price for experimenting with new recipes after it changed the way it made Creme Eggs in 2015. The company has previously paid the price for experimenting with new recipes after it changed the way it made Creme Eggs in 2015. 
Overall sales of Cadbury’s Easter eggs - which includes the Cadbury Egg 'n' Spoon - fell by £10 million in 2015. Creme Eggs took the biggest hit with a £6 million sales slump, according to research by analysts IRI for The Grocer.Overall sales of Cadbury’s Easter eggs - which includes the Cadbury Egg 'n' Spoon - fell by £10 million in 2015. Creme Eggs took the biggest hit with a £6 million sales slump, according to research by analysts IRI for The Grocer.