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British Airways considers meal charges for short flights, reports suggest British Airways considers meal charges for short flights, reports suggest
(about 1 hour later)
British Airways passengers could be charged for meals on short-haul flights to help the airline compete with budget rivals, according to media reports.British Airways passengers could be charged for meals on short-haul flights to help the airline compete with budget rivals, according to media reports.
It has been reported the airline is considering ending its long-held policy of free food and drinks. It has been widely reported the airline is considering ending its long-held policy of free food and drinks.
New chief executive Alex Cruz, who took over last month, is looking at the option as a way of enabling cheaper headline fares, the reports suggest. New chief executive Alex Cruz is looking at the option as a way of enabling cheaper headline fares, the reports suggest.
British Airways said the reports were "complete speculation".British Airways said the reports were "complete speculation".
The Independent says the meal changes could include bringing in Waitrose as a supplier of high-quality snacks. The Independent said the meal changes could include bringing in Waitrose as a supplier of high-quality snacks.
Mr Cruz took over at British Airways last month after running the company's sister airline Vueling.
He has experience at budget airlines, having founded Spanish low-cost carrier Clickair in 2006, which later merged with Vueling.
A British Airways spokesman said: "We are constantly reviewing every element of the experience our customers receive, including the in-flight catering, to ensure we're delivering what they want.A British Airways spokesman said: "We are constantly reviewing every element of the experience our customers receive, including the in-flight catering, to ensure we're delivering what they want.
"Everything we do is with our customers in mind and we will make changes that reflect their feedback.""Everything we do is with our customers in mind and we will make changes that reflect their feedback."
Revenue declined 1% at British Airways last year to £11.6bn, although operating profit increased 41% to £1.4bn.