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i newspaper's sales rise to almost 300,000 after Independent closure i newspaper's sales rise to almost 300,000 after Independent closure
(about 1 hour later)
The i newspaper increased its sales by 7% in April to almost 300,000, a rise of almost 20,000 copies a day, the single biggest beneficiary of former Independent readers looking for a new national newspaper to buy. The i newspaper increased its sales by 7% in April to almost 300,000, a rise of almost 20,000 copies a day, making it the single biggest beneficiary of former Independent readers looking for a new national newspaper to buy.
i, which was sold by Evgeny Lebedev to regional newspaper group Johnston Press for £24m in February, reported average sales of 297,849 a day in April, according to its own unaudited figures.i, which was sold by Evgeny Lebedev to regional newspaper group Johnston Press for £24m in February, reported average sales of 297,849 a day in April, according to its own unaudited figures.
The title’s circulation had stood at about 278,363 copies per day, including about 70,000 bulk copies free in places like hotels, gyms and train stations, meaning i added more than 19,000 copies to its circulation a day in April. The title’s circulation had stood at about 278,363 copies per day, including about 70,000 bulk copies, free in places like hotels, gyms and train stations, meaning i added more than 19,000 copies to its circulation a day in April.
Evgeny Lebedev moved to shut the print editions of the Independent and Independent on Sunday in March. Lebedev shut the print editions of the Independent and Independent on Sunday in March.
The Guardian is thought to be the next biggest beneficiary of Independent readers.The Guardian is thought to be the next biggest beneficiary of Independent readers.
Johnston Press also revealed that the new website for i, launched on 14 April, has attracted a solid 638,000 unique users in its first month. Johnston Press also revealed that the new i website, launched on 14 April, has attracted a solid 638,000 unique users in its first month.
i was launched into the Northern Ireland market on 10 May.i was launched into the Northern Ireland market on 10 May.
The regional newspaper publisher, which also owns titles including the Scotsman, also revealed an improvement in the advertising market – although the declines are still steep.The regional newspaper publisher, which also owns titles including the Scotsman, also revealed an improvement in the advertising market – although the declines are still steep.
Johnston Press, which will hold its annual meeting with investors on Wednesday, said that advertising revenues were down by 16.9% in the period from 3 January to 30 April.Johnston Press, which will hold its annual meeting with investors on Wednesday, said that advertising revenues were down by 16.9% in the period from 3 January to 30 April.
This is a slight improvement over the 17.9% decline in the first quarter. And investors are likely to be buoyed by figures for April, which show a fall of 13.2%.This is a slight improvement over the 17.9% decline in the first quarter. And investors are likely to be buoyed by figures for April, which show a fall of 13.2%.
However, a concern will be Johnston Press’s report that digital revenues went into reverse in the first quarter, down 5.7%, although April saw a 4.5% rise.However, a concern will be Johnston Press’s report that digital revenues went into reverse in the first quarter, down 5.7%, although April saw a 4.5% rise.
“The sector has continued to experience challenging trading conditions and volatility in the advertising market in the first quarter, which began to show signs of improvement in April,” said the company in a statement.“The sector has continued to experience challenging trading conditions and volatility in the advertising market in the first quarter, which began to show signs of improvement in April,” said the company in a statement.
“Johnston Press remains focused on increasing audiences, providing creative solutions for our advertisers, further cost reduction and integration and growth within the i. At this point, the board expects performance for the full year to be within the range of market expectation.”“Johnston Press remains focused on increasing audiences, providing creative solutions for our advertisers, further cost reduction and integration and growth within the i. At this point, the board expects performance for the full year to be within the range of market expectation.”
Earlier this month, Trinity Mirror reported a fall of 19% in print ad revenues for the period from 28 December to 1 May.Earlier this month, Trinity Mirror reported a fall of 19% in print ad revenues for the period from 28 December to 1 May.
The Daily Mirror publisher said that across its portfolio of national and regional titles print revenue decline improved slightly in April, down 15.8%. The Daily Mirror publisher said that, across its portfolio of national and regional titles, print revenue decline improved slightly in April, down 15.8%.