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| Version 1 | Version 2 |
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| Liverpool's Europa League defeat draws record BT Sport ratings Liverpool's Europa League defeat draws record BT Sport ratings | |
| (3 months later) | |
| It was heartbreak for Liverpool but Jürgen Klopp’s side’s 3-1 Europa League defeat by Sevilla scored BT Sport’s biggest audience to date with a peak of 3.5 million viewers. | It was heartbreak for Liverpool but Jürgen Klopp’s side’s 3-1 Europa League defeat by Sevilla scored BT Sport’s biggest audience to date with a peak of 3.5 million viewers. |
| BT Sport’s live coverage of Wednesday night’s final, which the broadcaster made free to non-subscribers on a variety of different platforms including YouTube, drew an average of 1.6 million viewers on BT Sport Europe and another 606,000 viewers at the same time on BT Sport Showcase, a combined audience of 2.2 million. | BT Sport’s live coverage of Wednesday night’s final, which the broadcaster made free to non-subscribers on a variety of different platforms including YouTube, drew an average of 1.6 million viewers on BT Sport Europe and another 606,000 viewers at the same time on BT Sport Showcase, a combined audience of 2.2 million. |
| The combined five-minute peak across both channels was 3.6 million, with a high of 2.6 million watching on BT Sport Europe and another 1 million on BT Sport Showcase. | The combined five-minute peak across both channels was 3.6 million, with a high of 2.6 million watching on BT Sport Europe and another 1 million on BT Sport Showcase. |
| BT Sport said it was its highest average audience and peak audience to date, Jake Humphrey anchoring the action from Basel, joined by former Liverpool stalwarts Michael Owen and Steve McManaman. | BT Sport said it was its highest average audience and peak audience to date, Jake Humphrey anchoring the action from Basel, joined by former Liverpool stalwarts Michael Owen and Steve McManaman. |
| Audiences for the Europa League and Champions League have inevitably taken a tumble since the exclusive live rights were bought by BT in an £897m deal three years ago, beginning with the 2015/2016 season. | Audiences for the Europa League and Champions League have inevitably taken a tumble since the exclusive live rights were bought by BT in an £897m deal three years ago, beginning with the 2015/2016 season. |
| Previously the rights were shared by ITV, which broadcast all its games free to air, and pay-TV partner Sky. | Previously the rights were shared by ITV, which broadcast all its games free to air, and pay-TV partner Sky. |