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| Netflix and Amazon face locally-made quota in EU | Netflix and Amazon face locally-made quota in EU |
| (35 minutes later) | |
| On-demand video streaming services face a call that at least 20% of the catalogues they offer to EU subscribers should be made locally. | On-demand video streaming services face a call that at least 20% of the catalogues they offer to EU subscribers should be made locally. |
| The European Commission has also proposed that the programming must be given "good visibility". | The European Commission has also proposed that the programming must be given "good visibility". |
| The move would affect US-based services including Netflix and Amazon Prime Video. | The move would affect US-based services including Netflix and Amazon Prime Video. |
| However, one expert suggested the new rules might not have as much impact as intended. | However, one expert suggested the new rules might not have as much impact as intended. |
| The call is part of a proposed update to the 28-nation bloc's Audiovisual Media Services directive. | The call is part of a proposed update to the 28-nation bloc's Audiovisual Media Services directive. |
| Other measures include: | Other measures include: |
| One industry watcher said that many of the online platforms already meet the proposed quota requirement because they carry so much BBC-made material. | |
| But even if the UK leaves the EU, and the BBC programmes no longer count, it would not necessarily mean lots of additional content from other countries being commissioned as a result. | |
| "This is driven by the core problem that the EU identified 40 years ago, that the Hollywood studios and other US producers dominate global box office and broadcasting because they have scale that cannot be achieved in a fragmented EU," commented Alice Enders from the media consultancy Enders Analysis. | |
| "It does send out an important signal to Netflix and others. | |
| "But let's face it, the online services could meet the 20% quota by loading up themselves with lots of rubbish French, Italian, Spanish and whatever content. | |
| "Or they could simply remove some of their lesser-watched non-EU material." | |
| More to follow | More to follow |