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| You're hired! Lord Sugar named as government enterprise tsar | |
| (about 1 hour later) | |
| Lord Sugar, star of The Apprentice and a former Labour peer, has been signed up by David Cameron as his new enterprise tsar, and will launch a campaign to encourage young people to start their own business. | Lord Sugar, star of The Apprentice and a former Labour peer, has been signed up by David Cameron as his new enterprise tsar, and will launch a campaign to encourage young people to start their own business. |
| Sugar played the same role for Gordon Brown, when Labour was in government, but he quit the party last year, criticising its “negative business policies and the general anti-enterprise concepts”. | Sugar played the same role for Gordon Brown, when Labour was in government, but he quit the party last year, criticising its “negative business policies and the general anti-enterprise concepts”. |
| Related: Alan Sugar resigns from Labour party over 'shift to left' | |
| Sugar said: “I’m delighted to be taking on this challenge. I’ll be travelling the length and breadth of this country to tell young people why apprenticeships are a great way for them to build their skills – and talking about the opportunities for starting their own business, hopefully instilling some entrepreneurial spirit.” | Sugar said: “I’m delighted to be taking on this challenge. I’ll be travelling the length and breadth of this country to tell young people why apprenticeships are a great way for them to build their skills – and talking about the opportunities for starting their own business, hopefully instilling some entrepreneurial spirit.” |
| Nick Boles, the skills minister, said: “We want every young person in Britain to get on and build a great life for themselves, whether it’s by starting an apprenticeship or setting up their own business. Lord Sugar has huge credibility among young people and I am delighted that he has agreed to help the government bang the drum for apprenticeships and enterprise.” | Nick Boles, the skills minister, said: “We want every young person in Britain to get on and build a great life for themselves, whether it’s by starting an apprenticeship or setting up their own business. Lord Sugar has huge credibility among young people and I am delighted that he has agreed to help the government bang the drum for apprenticeships and enterprise.” |
| Sugar is most famous for being the frontman of the BBC’s The Apprentice, in which aspiring entrepreneurs compete for an investment in their business idea. The businesswoman Karren Brady, who is Sugar’s assistant on the show, is a Tory peer. | Sugar is most famous for being the frontman of the BBC’s The Apprentice, in which aspiring entrepreneurs compete for an investment in their business idea. The businesswoman Karren Brady, who is Sugar’s assistant on the show, is a Tory peer. |
| A statement from the government said Sugar’s work would be supported by the Department for Education and the Department for Business, Innovation and Skills. | |
| The peer becomes the latest former Labour supporter to be tempted by a job offer from Downing Street, after Lord Adonis, the former Labour transport secretary, became chair of the national infrastructure commission. A number of other senior Labour figures have also carried out reviews of specific policy areas for the Conservatives, including the former health secretary Alan Milburn, who conducted a review of social mobility. | The peer becomes the latest former Labour supporter to be tempted by a job offer from Downing Street, after Lord Adonis, the former Labour transport secretary, became chair of the national infrastructure commission. A number of other senior Labour figures have also carried out reviews of specific policy areas for the Conservatives, including the former health secretary Alan Milburn, who conducted a review of social mobility. |
| Brown and Tony Blair spent years building up a closer relationship with business. But after the global financial crisis plunged Britain into recession, Ed Miliband shifted Labour’s focus to protecting the consumer, with policies such as the energy price cap. | |
| Some of the contenders to succeed Miliband, including Liz Kendall and Andy Burnham, suggested the party should move closer to backing “wealth creators”, but they were roundly beaten by Jeremy Corbyn, the Labour leader. | Some of the contenders to succeed Miliband, including Liz Kendall and Andy Burnham, suggested the party should move closer to backing “wealth creators”, but they were roundly beaten by Jeremy Corbyn, the Labour leader. |