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'Hipster coffee' gets Australia hot and frothing | 'Hipster coffee' gets Australia hot and frothing |
(35 minutes later) | |
Is it a coffee separated into its component parts, or a harbinger of humanity's last days? | Is it a coffee separated into its component parts, or a harbinger of humanity's last days? |
A "deconstructed flat white" consisting of espresso coffee, milk and hot water served separately in three beakers on a wooden plank has provoked an outpouring of rage in Australia. | A "deconstructed flat white" consisting of espresso coffee, milk and hot water served separately in three beakers on a wooden plank has provoked an outpouring of rage in Australia. |
Writer Jamila Rizvi was served the coffee at a Melbourne cafe and posted a photo of it to Facebook, complaining that "hipsterism has gone too far". | Writer Jamila Rizvi was served the coffee at a Melbourne cafe and posted a photo of it to Facebook, complaining that "hipsterism has gone too far". |
"I wanted a coffee. Not a science experiment. I prefer to drink my beverages out of crockery and not beakers," she wrote. | "I wanted a coffee. Not a science experiment. I prefer to drink my beverages out of crockery and not beakers," she wrote. |
At last count, her rant had 15,000 likes and 5,000 comments. Most of Australia's major news websites have now attempted to deconstruct the deconstruction - one went so far as to claim serving coffee in such a manner would "destroy us once and for all". | At last count, her rant had 15,000 likes and 5,000 comments. Most of Australia's major news websites have now attempted to deconstruct the deconstruction - one went so far as to claim serving coffee in such a manner would "destroy us once and for all". |
Bean city | Bean city |
Many Australians pride themselves on their love of coffee, and Melbourne's cafes, which embody so-called third-wave coffee culture, are justifiably famous throughout the world. | Many Australians pride themselves on their love of coffee, and Melbourne's cafes, which embody so-called third-wave coffee culture, are justifiably famous throughout the world. |
Australia's second-largest city is the kind of place where your barista won't blink if you ask for your small-batch single-origin beans to be extracted through a classic wood-necked Chemex drip filter. | Australia's second-largest city is the kind of place where your barista won't blink if you ask for your small-batch single-origin beans to be extracted through a classic wood-necked Chemex drip filter. |
So why is it that the deconstructed flat white has people blowing steam out of their ears? | So why is it that the deconstructed flat white has people blowing steam out of their ears? |
Barista Nolan Hirte owns Proud Mary, an award-winning Melbourne cafe that is expanding to Portland in the US. | |
He thinks consumers have become cynical in an overcrowded market, where it's tempting for cafe owners to search for a gimmick to get people through the door. | He thinks consumers have become cynical in an overcrowded market, where it's tempting for cafe owners to search for a gimmick to get people through the door. |
"What frustrates me is that what we do here is real and it's incredible, and I get tagged with 'hipster' and 'cool kids'," he says. | "What frustrates me is that what we do here is real and it's incredible, and I get tagged with 'hipster' and 'cool kids'," he says. |
"I think everyone's just fed up because there is a lot of noise in Melbourne right now and there isn't much substance. | "I think everyone's just fed up because there is a lot of noise in Melbourne right now and there isn't much substance. |
"There aren't really many people doing something from a place where they understand why." | "There aren't really many people doing something from a place where they understand why." |
Mr Hirte, who sources beans from families in Honduras, is deadly serious about crafting the perfect cup of coffee and he doesn't see the point of a deconstructed flat white. | Mr Hirte, who sources beans from families in Honduras, is deadly serious about crafting the perfect cup of coffee and he doesn't see the point of a deconstructed flat white. |
"I don't think it highlights or showcases the coffee any better," he says. | "I don't think it highlights or showcases the coffee any better," he says. |
"Deconstructed coffee" is not Australian. Nor is it particularly new. | "Deconstructed coffee" is not Australian. Nor is it particularly new. |
Slate Coffee Roasters in Seattle serves a deconstructed latte in three glasses - one contains milk, one contains coffee, and the other is a traditional latte. | Slate Coffee Roasters in Seattle serves a deconstructed latte in three glasses - one contains milk, one contains coffee, and the other is a traditional latte. |
And the French have long reserved the option to have their steamed milk served in a pitcher on the side when ordering a café au lait. | And the French have long reserved the option to have their steamed milk served in a pitcher on the side when ordering a café au lait. |
'Easy to have an opinion' | 'Easy to have an opinion' |
Ms Rizvi says a sense of bewilderment inspired her original rant. | Ms Rizvi says a sense of bewilderment inspired her original rant. |
"More than anything, it was not quite knowing what I was supposed to do," she told the BBC. "It makes you feel silly if you can't figure out how to drink it." | "More than anything, it was not quite knowing what I was supposed to do," she told the BBC. "It makes you feel silly if you can't figure out how to drink it." |
She became increasingly bemused as her Facebook post took on a life of its own, spawning multiple stories and requests for interviews. | She became increasingly bemused as her Facebook post took on a life of its own, spawning multiple stories and requests for interviews. |
"For most people who are coffee drinkers it is a daily if not several-times-daily habit, so it's easy to have an opinion on," she says. | "For most people who are coffee drinkers it is a daily if not several-times-daily habit, so it's easy to have an opinion on," she says. |
But Ms Rizvi refuses to divulge the name of the coffee shop in question and wants to clarify something - the coffee tasted great. | But Ms Rizvi refuses to divulge the name of the coffee shop in question and wants to clarify something - the coffee tasted great. |
"It was an excellent coffee. But it was probably a stronger milk-to-coffee ratio than I'd normally have." | "It was an excellent coffee. But it was probably a stronger milk-to-coffee ratio than I'd normally have." |
She pauses and reflects for a split second, then adds: "I feel so ridiculous saying this." | She pauses and reflects for a split second, then adds: "I feel so ridiculous saying this." |
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