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| Sainsbury's faces complaints from customers after scrapping prosecco deal | |
| (35 minutes later) | |
| Sainsbury’s has received complaints from customers after scrapping its £2.63 prosecco deal due to high demand. | Sainsbury’s has received complaints from customers after scrapping its £2.63 prosecco deal due to high demand. |
| Savvy shoppers rushed to buy bottles of their favourite drink when a combination of three Sainsbury’s deals meant they could cash in on a bargain deal for a bottle of the Taste the Difference fizz, which had been on offer at £7.50 . | Savvy shoppers rushed to buy bottles of their favourite drink when a combination of three Sainsbury’s deals meant they could cash in on a bargain deal for a bottle of the Taste the Difference fizz, which had been on offer at £7.50 . |
| They were given a further 25 per cent off if they bought six bottles. A third deal in the form of a voucher code gave new online shoppers £18 off if they spent more than £60, bringing the overall cost down by almost £5. | They were given a further 25 per cent off if they bought six bottles. A third deal in the form of a voucher code gave new online shoppers £18 off if they spent more than £60, bringing the overall cost down by almost £5. |
| But the supermarket has quickly started running out of stock when news of the deal spread online after website Money Saving Expert alerted its readers. | |
| Sainsbury’s told its customers on Tuesday it was withdrawing the offer because stocks had run low . | |
| Customers were told those who had ordered online but not received their delivery would now be charged the full £10, with a voucher making up the difference as compensation. | Customers were told those who had ordered online but not received their delivery would now be charged the full £10, with a voucher making up the difference as compensation. |
| The announcement led shoppers to complain via social media using the hastag #proseccogate. | The announcement led shoppers to complain via social media using the hastag #proseccogate. |
| One customer wrote on Twitter: “Ordered last week to collect tomorrow for my wedding. Sainbury’s emailed us today. Appaling.” | One customer wrote on Twitter: “Ordered last week to collect tomorrow for my wedding. Sainbury’s emailed us today. Appaling.” |
| “Anything to say about your disgraceful prosseco con ? You seem to be very quick to respond to everything apart from #proseccogate” another shopper said. | “Anything to say about your disgraceful prosseco con ? You seem to be very quick to respond to everything apart from #proseccogate” another shopper said. |
| A spokesperson for Sainbury’s said the grocer’s prosecco deal has been “extremely popular” and “subject to availability” as any other offer. | |
| “We understand that some customers may be disappointed so, as a gesture of goodwill, we have offered them e-vouchers,” Sainbury’s said. | |
| The readers of Money Saving Expert threatened to boycott the supermarket after voicing their anger with the compensatory vouchers. | |
| The popularity of prosecco is putting pressure on supermarket supplies, with many retailers looking to stock up on cava in case they run out of the UK's favourite fizz. | The popularity of prosecco is putting pressure on supermarket supplies, with many retailers looking to stock up on cava in case they run out of the UK's favourite fizz. |
| In April, Toby Magill, head of beer, wine and spirits at IRI, told the Grocer that like Champagne, prosecco is “geographically limited” and can only be produced in a small region of Italy. | In April, Toby Magill, head of beer, wine and spirits at IRI, told the Grocer that like Champagne, prosecco is “geographically limited” and can only be produced in a small region of Italy. |
| “Supply is finite. Demand is growing everywhere in the world so there’s a limit on what retailers can get their hands on,“ Magill said. | “Supply is finite. Demand is growing everywhere in the world so there’s a limit on what retailers can get their hands on,“ Magill said. |