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| Version 1 | Version 2 |
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| Insurer Esure considers demerging Gocompare | Insurer Esure considers demerging Gocompare |
| (about 1 hour later) | |
| Insurance group Esure has said it is considering options for its Gocompare price comparison website, including a possible demerger. | Insurance group Esure has said it is considering options for its Gocompare price comparison website, including a possible demerger. |
| Esure said it had "reinvigorated" the marketing strategy of Gocompare - best known for the Gio Compario opera singer character in its adverts - during its first year of full ownership. | Esure said it had "reinvigorated" the marketing strategy of Gocompare - best known for the Gio Compario opera singer character in its adverts - during its first year of full ownership. |
| It said profits at Gocompare should rise by 20-30% this year. | It said profits at Gocompare should rise by 20-30% this year. |
| Esure also announced a new chief executive for Gocompare. | Esure also announced a new chief executive for Gocompare. |
| Matthew Crummack has been appointed to lead the website, replacing Jon Morrell. Mr Crummock previously worked as chief executive at Lastminute.com from 2011 to 2015. | |
| Esure took full control of Gocompare in March 2015 when it bought the 50% of the business it did not already own for £95m. | Esure took full control of Gocompare in March 2015 when it bought the 50% of the business it did not already own for £95m. |
| The company said that since then, "the marketing strategy has been reinvigorated driving growth in insurance comparison, the cost base restructured, and focus given to a wider range of products". | The company said that since then, "the marketing strategy has been reinvigorated driving growth in insurance comparison, the cost base restructured, and focus given to a wider range of products". |
| Esure chairman Peter Wood said: "Now is the right time to review strategic opportunities for the Gocompare.com business, including a potential demerger, in order to continue to maximise value for our shareholders. | Esure chairman Peter Wood said: "Now is the right time to review strategic opportunities for the Gocompare.com business, including a potential demerger, in order to continue to maximise value for our shareholders. |
| "Shareholders will be updated following this review process." | "Shareholders will be updated following this review process." |