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Lenovo phones get Tango augmented reality and snap-on modules | Lenovo phones get Tango augmented reality and snap-on modules |
(3 days later) | |
Lenovo has announced two unusual smartphones - a model that uses special cameras to scan its surroundings and a handset with optional snap-on parts. | Lenovo has announced two unusual smartphones - a model that uses special cameras to scan its surroundings and a handset with optional snap-on parts. |
The Phab2Pro's sensors allow it to make sense of objects and close-by spaces, allowing graphics to be intelligently added to real-world views. | The Phab2Pro's sensors allow it to make sense of objects and close-by spaces, allowing graphics to be intelligently added to real-world views. |
The Moto Z uses magnets to add optional hardware modules to the phone's rear including a speaker and a projector. | The Moto Z uses magnets to add optional hardware modules to the phone's rear including a speaker and a projector. |
Analysts said the innovations might prove a tough sell. | Analysts said the innovations might prove a tough sell. |
That would complicate Lenovo's efforts to turn around sales of its own phones and those of the Motorola division it bought from Google for $2.8bn in 2014. | That would complicate Lenovo's efforts to turn around sales of its own phones and those of the Motorola division it bought from Google for $2.8bn in 2014. |
"There's a delicate balance between being on the leading edge and the bleeding edge, and Lenovo skirts that line," said Ramon Llamas from the tech research firm IDC. | "There's a delicate balance between being on the leading edge and the bleeding edge, and Lenovo skirts that line," said Ramon Llamas from the tech research firm IDC. |
"If these products prove to be a hit - and that's a big if - then Lenovo emerges as a leading edge vendor. | "If these products prove to be a hit - and that's a big if - then Lenovo emerges as a leading edge vendor. |
"The Phab2Pro has a lot of promise, showing immediate value creation within certain use cases. The Moto Z is certainly innovative, but I'm not sure how much consumers can wrap their brains around modular devices." | "The Phab2Pro has a lot of promise, showing immediate value creation within certain use cases. The Moto Z is certainly innovative, but I'm not sure how much consumers can wrap their brains around modular devices." |
The announcements were made at an event in San Francisco, where bendy smartphone and tablet prototypes were also revealed. | The announcements were made at an event in San Francisco, where bendy smartphone and tablet prototypes were also revealed. |
Lenovo is currently the world's sixth bestselling smartphone-maker, according to IDC, after being overtaken by two other Chinese brands, Oppo and Vivo towards the start of the year. | Lenovo is currently the world's sixth bestselling smartphone-maker, according to IDC, after being overtaken by two other Chinese brands, Oppo and Vivo towards the start of the year. |
The Beijing-based company reported in May that it had swung to a loss of $128m (£89m) in its last financial year. | The Beijing-based company reported in May that it had swung to a loss of $128m (£89m) in its last financial year. |
It acknowledged at the time that it was having problems integrating Motorola. | It acknowledged at the time that it was having problems integrating Motorola. |
Depth and motion | Depth and motion |
The Phab2Pro is the first device to use Google's Tango technology. | The Phab2Pro is the first device to use Google's Tango technology. |
The search firm has developed a system that adds depth-sensing and motion-tracking cameras to the normal front and rear photo lenses. | The search firm has developed a system that adds depth-sensing and motion-tracking cameras to the normal front and rear photo lenses. |
Lenovo suggested this opened up several possibilities, including: | Lenovo suggested this opened up several possibilities, including: |
However, an on-stage demo proved problematic. | However, an on-stage demo proved problematic. |
A game of virtual dominos - seen superimposed over a view of a real desk - saw the pieces repeatedly freeze part way through their intended run. | A game of virtual dominos - seen superimposed over a view of a real desk - saw the pieces repeatedly freeze part way through their intended run. |
And an effort to use the sensors to get the dimensions of a real-world table took several attempts to get the software to lock onto the object. | And an effort to use the sensors to get the dimensions of a real-world table took several attempts to get the software to lock onto the object. |
This raises questions about whether the tech is ready to go on sale as planned in September. | This raises questions about whether the tech is ready to go on sale as planned in September. |
"In real life you're just going to use a tape measure" commented Ben Wood from the CCS Insight consultancy. | "In real life you're just going to use a tape measure" commented Ben Wood from the CCS Insight consultancy. |
"It's just a classic example of a solution looking for a problem. | "It's just a classic example of a solution looking for a problem. |
"Yes, you can envisage some lovely use cases - for example a DHL app that would let you hold up a parcel and give you its dimensions and the approximate cost to send it. | "Yes, you can envisage some lovely use cases - for example a DHL app that would let you hold up a parcel and give you its dimensions and the approximate cost to send it. |
"But that doesn't exist yet, and what you end up with is an underwhelming measuring demo." | "But that doesn't exist yet, and what you end up with is an underwhelming measuring demo." |
Snap-on mods | Snap-on mods |
The Moto Z introduces the concept of Moto Mods - snap-on parts that connect to the back of the phone via 16 small metal pins. | The Moto Z introduces the concept of Moto Mods - snap-on parts that connect to the back of the phone via 16 small metal pins. |
Examples of modules it plans to offer alongside the phone include: | Examples of modules it plans to offer alongside the phone include: |
Lenovo said it was working with others to create new modules and also urged developers to create more following the phone's release later this summer. | Lenovo said it was working with others to create new modules and also urged developers to create more following the phone's release later this summer. |
LG already has an alternative modular handset on sale - the G5 - and Google is working on Project Ara, a design that will allow several parts to be added at once. | LG already has an alternative modular handset on sale - the G5 - and Google is working on Project Ara, a design that will allow several parts to be added at once. |
They mark a break with a trend that has seen phone manufacturers integrate components as closely together as possible to maximise battery life and computing power. | They mark a break with a trend that has seen phone manufacturers integrate components as closely together as possible to maximise battery life and computing power. |
One industry watcher questioned the appeal. | One industry watcher questioned the appeal. |
"Consumers just do not want another item to carry with them," said Carolina Milanesi from the market research firm Creative Strategies. | "Consumers just do not want another item to carry with them," said Carolina Milanesi from the market research firm Creative Strategies. |
"When we do chose to carry something separate, it serves a very specific purpose or it is made by a brand that we want to carry because it is the best in that segment. | "When we do chose to carry something separate, it serves a very specific purpose or it is made by a brand that we want to carry because it is the best in that segment. |
"While Lenovo talked about wanting to limit compromise it seems to me that you are still left with one." | "While Lenovo talked about wanting to limit compromise it seems to me that you are still left with one." |
Future tech | Future tech |
Lenovo also showed off several concept devices at its presentation. | Lenovo also showed off several concept devices at its presentation. |
These included a smartphone and tablet with flexible screens. | These included a smartphone and tablet with flexible screens. |
This allowed the handset to be wrapped around a person's wrist so that it did not have to be held, and a tablet to be folded in half, making it easier to use one-handed. | This allowed the handset to be wrapped around a person's wrist so that it did not have to be held, and a tablet to be folded in half, making it easier to use one-handed. |
In addition, the firm briefly showed off a revised model of its smart shoes. | In addition, the firm briefly showed off a revised model of its smart shoes. |
It said the Intel processor-equipped footwear could track its wearer's movements and calorie burn. | It said the Intel processor-equipped footwear could track its wearer's movements and calorie burn. |
The firm did not, however, say when any of these might go on sale. | The firm did not, however, say when any of these might go on sale. |
Analysis: Dave Lee, North America technology reporter | Analysis: Dave Lee, North America technology reporter |
Motorola's Razr - the thin flip phone from 2003 - was an iconic piece of design, something the company has been trying to replicate ever since. | Motorola's Razr - the thin flip phone from 2003 - was an iconic piece of design, something the company has been trying to replicate ever since. |
Today, Motorola - now part of Lenovo after a brief stint being owned by Google - thinks Moto Mods might be its next design masterstroke. I don't. | Today, Motorola - now part of Lenovo after a brief stint being owned by Google - thinks Moto Mods might be its next design masterstroke. I don't. |
The firm has been working on a modular phone for some time, and the idea of swapping components is appealing - strapping on a projector when you need it, or souped-up speakers, could be very useful. | The firm has been working on a modular phone for some time, and the idea of swapping components is appealing - strapping on a projector when you need it, or souped-up speakers, could be very useful. |
But there are already battery packs out there. And Bluetooth accessories that will give you much the same functionality. They may not be as easy to "snap", but I can't see it being enough to tempt people into ditching what they already have. | But there are already battery packs out there. And Bluetooth accessories that will give you much the same functionality. They may not be as easy to "snap", but I can't see it being enough to tempt people into ditching what they already have. |
In the same vein, the Phab2Pro, the smartphone with Tango built in, offers some promising new applications worth thinking about, particularly for retail. | |
But the question isn't whether Tango is cool. It clearly is. The question is whether Tango is the sort of feature that would alter your smartphone buying choices. | But the question isn't whether Tango is cool. It clearly is. The question is whether Tango is the sort of feature that would alter your smartphone buying choices. |
And that's where the technology falls well short. It's a luxury, not a necessity, and when up against its cheaper rivals, a Lenovo phone with Tango won't ever be more appealing to the masses than a cheaper smartphone from Xiaomi or ZTE. | And that's where the technology falls well short. It's a luxury, not a necessity, and when up against its cheaper rivals, a Lenovo phone with Tango won't ever be more appealing to the masses than a cheaper smartphone from Xiaomi or ZTE. |
That's why Lenovo has dropped out of the top five smartphone makers in the world. | That's why Lenovo has dropped out of the top five smartphone makers in the world. |
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