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Revlon to buy Elizabeth Arden for $870m | Revlon to buy Elizabeth Arden for $870m |
(35 minutes later) | |
Revlon, known for its make-up and hair care products, has agreed to buy Elizabeth Arden in a $870m (£609m) deal. | Revlon, known for its make-up and hair care products, has agreed to buy Elizabeth Arden in a $870m (£609m) deal. |
Revlon hopes the acquisition will expand its global footprint. | Revlon hopes the acquisition will expand its global footprint. |
Elizabeth Arden, famous for its Eight Hour Cream and Taylor Swift and Justin Bieber fragrances, has a strong presence in the Asia-Pacific region. | Elizabeth Arden, famous for its Eight Hour Cream and Taylor Swift and Justin Bieber fragrances, has a strong presence in the Asia-Pacific region. |
Revlon's boss described the firm as "one of the last independent, iconic brands in the cosmetics industry." | Revlon's boss described the firm as "one of the last independent, iconic brands in the cosmetics industry." |
Canadian-born entrepreneur Elizabeth Arden founded the company in New York City in 1910. She is credited with inventing the makeover and was the first to introduce eye make-up to American women, according to the company's website. | Canadian-born entrepreneur Elizabeth Arden founded the company in New York City in 1910. She is credited with inventing the makeover and was the first to introduce eye make-up to American women, according to the company's website. |
Revlon hopes to benefit from Elizabeth Arden's strength in prestige skincare and fragrances, which would complement Revlon's strength in lipstick and nail varnish, hair care and men's grooming. | |
It typically distributes its products through mass retailers and beauty salons. | It typically distributes its products through mass retailers and beauty salons. |
Elizabeth Arden, on the other hand, has a strong presence in high-end and travel retail channels but has been struggling in recent years. | Elizabeth Arden, on the other hand, has a strong presence in high-end and travel retail channels but has been struggling in recent years. |
Both companies sell their products in more than 120 countries, and when combined are expected to have sales of around $3bn. | |
Revlon said it would pay $14 per share for Elizabeth Arden, which represents a 50% premium on the company's share price just before the deal was announced. | |
"This acquisition is strategically and financially compelling," Revlon's chief executive Fabian Garcia said in a statement. | "This acquisition is strategically and financially compelling," Revlon's chief executive Fabian Garcia said in a statement. |
"Combining our brands, talent, and global distribution will give our company a significant presence in all major channels and categories, while accelerating sales growth in existing and new geographic regions." | "Combining our brands, talent, and global distribution will give our company a significant presence in all major channels and categories, while accelerating sales growth in existing and new geographic regions." |
Cost savings | Cost savings |
Elizabeth Arden has struggled in recent years as sales of celebrity fragrances have declined and in 2014 it announced a restructuring programme to improve profitability. | Elizabeth Arden has struggled in recent years as sales of celebrity fragrances have declined and in 2014 it announced a restructuring programme to improve profitability. |
It reported a net loss of $28.4m in the quarter ending March 31, but said restructuring plans were on track. | |
Revlon expects the tie-up, which should be completed by the end of this year, to result in savings of up to $140m. | |
Revlon was founded during the Great Depression in 1932, when it introduced nail enamel available in multiple colours. It later added lipstick and other products. The company reported a profit of $11m in the first quarter of 2016, following a $900,000 loss in the same quarter last year. |