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You can find the current article at its original source at https://www.theguardian.com/australia-news/2016/jul/02/pipped-at-the-post-bill-shorten-loses-out-as-malcolm-turnbull-wins-instagam-campaign

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Pipped at the post: Bill Shorten loses out as Malcolm Turnbull wins Instagram campaign Pipped at the post: Bill Shorten loses out as Malcolm Turnbull wins Instagram campaign Pipped at the post: Bill Shorten loses out as Malcolm Turnbull wins Instagram campaign
(about 3 hours later)
The results are in: Malcolm Turnbull has won the election ... on Instagram.The results are in: Malcolm Turnbull has won the election ... on Instagram.
New figures from the photo-sharing platform show the prime minister had the best response of any politician over the eight-week campaign, posting all 10 of the most popular images. The best-liked was of him drinking tea backstage before going on Q&A with a cold.New figures from the photo-sharing platform show the prime minister had the best response of any politician over the eight-week campaign, posting all 10 of the most popular images. The best-liked was of him drinking tea backstage before going on Q&A with a cold.
But the Labor leader, Bill Shorten, deserves a nod for increasing his followers by nearly 78% from 8 May to 29 June. He also had the “most overperforming post” in terms of engagement in relation to following: a snap of him and the former Labor leaders Bob Hawke, Paul Keating and Julia Gillard just before the Labor campaign launch.But the Labor leader, Bill Shorten, deserves a nod for increasing his followers by nearly 78% from 8 May to 29 June. He also had the “most overperforming post” in terms of engagement in relation to following: a snap of him and the former Labor leaders Bob Hawke, Paul Keating and Julia Gillard just before the Labor campaign launch.
Here’s a selection of highlights of the campaign, as it played out on Instagram.Here’s a selection of highlights of the campaign, as it played out on Instagram.
Tanya Plibersek poses with a pineappleTanya Plibersek poses with a pineapple
Steven Ciobo, minister for rock lobstersSteven Ciobo, minister for rock lobsters
Barnaby Joyce ‘catching up’ with a bag of tomatoesBarnaby Joyce ‘catching up’ with a bag of tomatoes
Ed Husic, Richard Marles and Jason Clare: we’re the worst band in the world but we don’t give upEd Husic, Richard Marles and Jason Clare: we’re the worst band in the world but we don’t give up
A campaigning classic from TurnbullA campaigning classic from Turnbull
Terri Butler celebrates 800 phone calls in a dayTerri Butler celebrates 800 phone calls in a day
A #throwback to Lucy Turnbull ‘with a very young Daisy’A #throwback to Lucy Turnbull ‘with a very young Daisy’
Nuns defacing the Sex party’s posters (... allegedly)Nuns defacing the Sex party’s posters (... allegedly)
Behind the scenes at the Labor launch (no bowls of brown M&Ms here)Behind the scenes at the Labor launch (no bowls of brown M&Ms here)
Julie Bishop feigns interest in QR codesJulie Bishop feigns interest in QR codes
Shorten on marriage equalityShorten on marriage equality
Richard Di Natale’s second wombat of the campaignRichard Di Natale’s second wombat of the campaign
Barnaby Joyce’s dog in a suitcaseBarnaby Joyce’s dog in a suitcase
A confronting selfie from Christopher PyneA confronting selfie from Christopher Pyne
Turnbull nails it with a picture with Waleed AlyTurnbull nails it with a picture with Waleed Aly