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You can find the current article at its original source at https://www.theguardian.com/australia-news/2016/jul/02/pipped-at-the-post-bill-shorten-loses-out-as-malcolm-turnbull-wins-instagam-campaign
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Pipped at the post: Bill Shorten loses out as Malcolm Turnbull wins Instagram campaign Pipped at the post: Bill Shorten loses out as Malcolm Turnbull wins Instagram campaign | |
(about 3 hours later) | |
The results are in: Malcolm Turnbull has won the election ... on Instagram. | The results are in: Malcolm Turnbull has won the election ... on Instagram. |
New figures from the photo-sharing platform show the prime minister had the best response of any politician over the eight-week campaign, posting all 10 of the most popular images. The best-liked was of him drinking tea backstage before going on Q&A with a cold. | New figures from the photo-sharing platform show the prime minister had the best response of any politician over the eight-week campaign, posting all 10 of the most popular images. The best-liked was of him drinking tea backstage before going on Q&A with a cold. |
But the Labor leader, Bill Shorten, deserves a nod for increasing his followers by nearly 78% from 8 May to 29 June. He also had the “most overperforming post” in terms of engagement in relation to following: a snap of him and the former Labor leaders Bob Hawke, Paul Keating and Julia Gillard just before the Labor campaign launch. | But the Labor leader, Bill Shorten, deserves a nod for increasing his followers by nearly 78% from 8 May to 29 June. He also had the “most overperforming post” in terms of engagement in relation to following: a snap of him and the former Labor leaders Bob Hawke, Paul Keating and Julia Gillard just before the Labor campaign launch. |
Here’s a selection of highlights of the campaign, as it played out on Instagram. | Here’s a selection of highlights of the campaign, as it played out on Instagram. |
Tanya Plibersek poses with a pineapple | Tanya Plibersek poses with a pineapple |
Steven Ciobo, minister for rock lobsters | Steven Ciobo, minister for rock lobsters |
Barnaby Joyce ‘catching up’ with a bag of tomatoes | Barnaby Joyce ‘catching up’ with a bag of tomatoes |
Ed Husic, Richard Marles and Jason Clare: we’re the worst band in the world but we don’t give up | Ed Husic, Richard Marles and Jason Clare: we’re the worst band in the world but we don’t give up |
A campaigning classic from Turnbull | A campaigning classic from Turnbull |
Terri Butler celebrates 800 phone calls in a day | Terri Butler celebrates 800 phone calls in a day |
A #throwback to Lucy Turnbull ‘with a very young Daisy’ | A #throwback to Lucy Turnbull ‘with a very young Daisy’ |
Nuns defacing the Sex party’s posters (... allegedly) | Nuns defacing the Sex party’s posters (... allegedly) |
Behind the scenes at the Labor launch (no bowls of brown M&Ms here) | Behind the scenes at the Labor launch (no bowls of brown M&Ms here) |
Julie Bishop feigns interest in QR codes | Julie Bishop feigns interest in QR codes |
Shorten on marriage equality | Shorten on marriage equality |
Richard Di Natale’s second wombat of the campaign | Richard Di Natale’s second wombat of the campaign |
Barnaby Joyce’s dog in a suitcase | Barnaby Joyce’s dog in a suitcase |
A confronting selfie from Christopher Pyne | A confronting selfie from Christopher Pyne |
Turnbull nails it with a picture with Waleed Aly | Turnbull nails it with a picture with Waleed Aly |