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| YouGov stands firm against Unite leader’s criticism of Jeremy Corbyn poll | YouGov stands firm against Unite leader’s criticism of Jeremy Corbyn poll |
| (about 2 months later) | |
| I was disappointed to see Len McCluskey’s letter attacking YouGov polling of Unite members – on whether Jeremy Corbyn should step down as Labour leader – as malicious, unrepresentative and lacking integrity (Poll does not represent members of Unite, 4 July), especially when he was happy to quote YouGov polling of Labour members on the same day in support of his arguments. | I was disappointed to see Len McCluskey’s letter attacking YouGov polling of Unite members – on whether Jeremy Corbyn should step down as Labour leader – as malicious, unrepresentative and lacking integrity (Poll does not represent members of Unite, 4 July), especially when he was happy to quote YouGov polling of Labour members on the same day in support of his arguments. |
| YouGov regularly undertakes research of membership organisations by drawing on our UK panel of 800,000 people. We have a proven track record in this area, having correctly called each of the past four leadership elections among the two main political parties, and with an average error of less than 1%. We were the first to identify Jeremy Corbyn as the frontrunner for the party’s leadership when everyone else said he had no chance. | YouGov regularly undertakes research of membership organisations by drawing on our UK panel of 800,000 people. We have a proven track record in this area, having correctly called each of the past four leadership elections among the two main political parties, and with an average error of less than 1%. We were the first to identify Jeremy Corbyn as the frontrunner for the party’s leadership when everyone else said he had no chance. |
| For our Unite poll, only the gender composition of union members is known, and our sampling here was spot-on. Any large skew in the sample would have been indicated in the gender split. Statistically, a sample of 775 people gives a margin of error of 3.5%, compared to a typical nationally representative poll of 1,000 people, which would have a margin of error of 3%. No demographic breakdowns on the membership are publicly available, but if Mr McCluskey, or anyone at the union, would like to supply YouGov with a breakdown of membership by age, industry and region, then we would be happy to weight it and publish the results.Stephan ShakespeareCEO, YouGov | For our Unite poll, only the gender composition of union members is known, and our sampling here was spot-on. Any large skew in the sample would have been indicated in the gender split. Statistically, a sample of 775 people gives a margin of error of 3.5%, compared to a typical nationally representative poll of 1,000 people, which would have a margin of error of 3%. No demographic breakdowns on the membership are publicly available, but if Mr McCluskey, or anyone at the union, would like to supply YouGov with a breakdown of membership by age, industry and region, then we would be happy to weight it and publish the results.Stephan ShakespeareCEO, YouGov |
| • “Man of steel” – Stalin – was the Russian pseudonym chosen by Joseph Jughashvili. Is Len McCluskey intentionally making a connection between the two when he uses the phrase (Labour prepares leadership deal, 4 July), or is he thinking of Clark Kent?P WinnackLeicester | • “Man of steel” – Stalin – was the Russian pseudonym chosen by Joseph Jughashvili. Is Len McCluskey intentionally making a connection between the two when he uses the phrase (Labour prepares leadership deal, 4 July), or is he thinking of Clark Kent?P WinnackLeicester |
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