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Taser International Dominates the Police Body Camera Market Taser International Dominates the Police Body Camera Market
(1 day later)
When Micah Johnson went on a deadly shooting rampage in Dallas last week, body cameras worn by police officers were rolling, capturing at least 170 hours of video of the mayhem.When Micah Johnson went on a deadly shooting rampage in Dallas last week, body cameras worn by police officers were rolling, capturing at least 170 hours of video of the mayhem.
That footage is now stored on a sophisticated cloud computing system that lets police manage digital evidence and hosts more hours of video than Netflix has available to stream.That footage is now stored on a sophisticated cloud computing system that lets police manage digital evidence and hosts more hours of video than Netflix has available to stream.
These paired offerings — body cameras for police and cloud storage — have transformed policing in recent years, adding a new level of transparency and accountability but also raising questions about privacy and who has the right to view those videos.These paired offerings — body cameras for police and cloud storage — have transformed policing in recent years, adding a new level of transparency and accountability but also raising questions about privacy and who has the right to view those videos.
Behind the scenes, one company is at the center of it all: Taser International. Best known for making Taser stun guns, it controls about three-quarters of the body camera business in the United States.Behind the scenes, one company is at the center of it all: Taser International. Best known for making Taser stun guns, it controls about three-quarters of the body camera business in the United States.
Until recently a one-note provider of electrical weapons, Taser has swiftly cornered the market for body cameras and related software, making it one of the most important suppliers of technology to law enforcement today.Until recently a one-note provider of electrical weapons, Taser has swiftly cornered the market for body cameras and related software, making it one of the most important suppliers of technology to law enforcement today.
Its Axon body cameras are worn by officers in dozens of big cities including Los Angeles, New York, Chicago, Washington and, yes, Dallas. And using computing power from Microsoft and Amazon, Taser runs Evidence.com, the site that lets police host and manage body camera video.Its Axon body cameras are worn by officers in dozens of big cities including Los Angeles, New York, Chicago, Washington and, yes, Dallas. And using computing power from Microsoft and Amazon, Taser runs Evidence.com, the site that lets police host and manage body camera video.
Demand for the products has soared in the two years since Michael Brown was shot dead by an officer in Ferguson, Mo., and analysts now estimate that the market will soon be worth $1 billion a year.Demand for the products has soared in the two years since Michael Brown was shot dead by an officer in Ferguson, Mo., and analysts now estimate that the market will soon be worth $1 billion a year.
“When the rest of us are snapping pictures and videos, police can’t pull out a note pad and start writing,” said Patrick W. Smith, the chief executive of Taser. “There’s now an expectation from society that they’re getting good documentation of what they’re involved in. It’s in everyone’s interest to know what happened. “When the rest of us are snapping pictures and videos, police can’t pull out a note pad and start writing,” said Patrick W. Smith, the chief executive of Taser. “There’s now an expectation from society that they’re getting good documentation of what they’re involved in. It’s in everyone’s interest to know what happened.”
Mr. Smith and his brother, Thomas, founded Taser in Scottsdale, Ariz., in 1993, and the company now is worth about $1.3 billion. Taser cameras have captured thousands of altercations between the police and the public and several controversial police shootings, including ones in Albuquerque and Cincinnati.Mr. Smith and his brother, Thomas, founded Taser in Scottsdale, Ariz., in 1993, and the company now is worth about $1.3 billion. Taser cameras have captured thousands of altercations between the police and the public and several controversial police shootings, including ones in Albuquerque and Cincinnati.
Yet as Taser works to sell cameras and software to more departments, it is coming under fire for questionable business practices. In some instances, it has paid police chiefs to travel to Taser conferences. In other cases, chiefs who have bought Taser products have joined the company as consultants shortly after leaving public service. And several cities have awarded contracts to Taser without competitive bidding.Yet as Taser works to sell cameras and software to more departments, it is coming under fire for questionable business practices. In some instances, it has paid police chiefs to travel to Taser conferences. In other cases, chiefs who have bought Taser products have joined the company as consultants shortly after leaving public service. And several cities have awarded contracts to Taser without competitive bidding.
So far, these issues have done little to blunt Taser’s momentum. Last quarter, for the first time, Taser booked more sales for body cameras and related software than it did for its stun guns.So far, these issues have done little to blunt Taser’s momentum. Last quarter, for the first time, Taser booked more sales for body cameras and related software than it did for its stun guns.
Interest in body cameras was already picking up two years ago, as police departments around the country started responding to calls for greater accountability. Then, in August 2014, a white police officer killed Mr. Brown, an unarmed black teenager, in Ferguson. The officer was not wearing a body camera, and witnesses disputed his account of the altercation that led to the shooting. The officer was not charged, and critics said that had he been wearing a body camera, the outcome might have been different.Interest in body cameras was already picking up two years ago, as police departments around the country started responding to calls for greater accountability. Then, in August 2014, a white police officer killed Mr. Brown, an unarmed black teenager, in Ferguson. The officer was not wearing a body camera, and witnesses disputed his account of the altercation that led to the shooting. The officer was not charged, and critics said that had he been wearing a body camera, the outcome might have been different.
Video captured by body cameras can be difficult to interpret. Yet as more Taser cameras are deployed around the country, the grainy images they produce are playing an increasingly important role in the aftermath of deadly shootings.Video captured by body cameras can be difficult to interpret. Yet as more Taser cameras are deployed around the country, the grainy images they produce are playing an increasingly important role in the aftermath of deadly shootings.
At times, the video can exonerate officers. In 2009, shortly after Taser began selling its cameras through its Axon division, Sgt. Brandon Davis shot and killed a man in Fort Smith, Ark. Video recorded by his body camera captured the shooting, and Mr. Davis was cleared of wrongdoing.At times, the video can exonerate officers. In 2009, shortly after Taser began selling its cameras through its Axon division, Sgt. Brandon Davis shot and killed a man in Fort Smith, Ark. Video recorded by his body camera captured the shooting, and Mr. Davis was cleared of wrongdoing.
In other instances, the footage can portray police as needlessly aggressive. In 2014, a Taser Axon camera worn by an officer in Albuquerque captured the fatal shooting of a homeless man by officers who did not appear to be threatened. The two officers have been charged with second-degree murder and are expected to stand trial soon.In other instances, the footage can portray police as needlessly aggressive. In 2014, a Taser Axon camera worn by an officer in Albuquerque captured the fatal shooting of a homeless man by officers who did not appear to be threatened. The two officers have been charged with second-degree murder and are expected to stand trial soon.
Even when body cameras are worn, they are not always effective. When two police officers fatally shot Alton B. Sterling in Baton Rouge, La., on July 5, they were wearing body cameras made by a Taser competitor. A police spokesman said the cameras became dislodged during the altercation with Mr. Sterling, and the video was unlikely to reveal much; Baton Rouge is making a transition to Taser cameras.Even when body cameras are worn, they are not always effective. When two police officers fatally shot Alton B. Sterling in Baton Rouge, La., on July 5, they were wearing body cameras made by a Taser competitor. A police spokesman said the cameras became dislodged during the altercation with Mr. Sterling, and the video was unlikely to reveal much; Baton Rouge is making a transition to Taser cameras.
In another incident last week, the officer who killed Philando Castile during a traffic stop in Falcon Heights, Minn., was not wearing a body camera. But Mr. Castile’s girlfriend streamed the aftermath on Facebook Live.In another incident last week, the officer who killed Philando Castile during a traffic stop in Falcon Heights, Minn., was not wearing a body camera. But Mr. Castile’s girlfriend streamed the aftermath on Facebook Live.
“The whole world wants to know what the heck happened in the moments leading up to that shooting,” said Mr. Smith of Taser. “Would a body camera have changed the behavior? Maybe. But it sure would have answered some questions.”“The whole world wants to know what the heck happened in the moments leading up to that shooting,” said Mr. Smith of Taser. “Would a body camera have changed the behavior? Maybe. But it sure would have answered some questions.”
Just a few years ago, many police were reluctant to wear body cameras, fearing that their every action would be scrutinized.Just a few years ago, many police were reluctant to wear body cameras, fearing that their every action would be scrutinized.
“There was a real hesitation at first,” said Officer Jeff Garwacki, who oversees the body camera program at the Fort Worth Police Department.“There was a real hesitation at first,” said Officer Jeff Garwacki, who oversees the body camera program at the Fort Worth Police Department.
But as the devices have become more common, many police officers have come to rely on them. In Fort Worth, which has bought 800 body cameras from Taser and uses its Evidence.com service, Mr. Garwacki said most officers wanted to wear cameras at all times. “The body cameras are showing that the officers are doing what they say they’re doing,” he said.But as the devices have become more common, many police officers have come to rely on them. In Fort Worth, which has bought 800 body cameras from Taser and uses its Evidence.com service, Mr. Garwacki said most officers wanted to wear cameras at all times. “The body cameras are showing that the officers are doing what they say they’re doing,” he said.
Though research is limited, some studies suggest that the use of body cameras can reduce the use of force by officers and complaints by the public. In a study published in the Journal of Quantitative Criminology, researchers found that when officers in Rialto, Calif., began wearing body cameras, use of force by officers dropped 59 percent, and complaints against officers dropped 87 percent.Though research is limited, some studies suggest that the use of body cameras can reduce the use of force by officers and complaints by the public. In a study published in the Journal of Quantitative Criminology, researchers found that when officers in Rialto, Calif., began wearing body cameras, use of force by officers dropped 59 percent, and complaints against officers dropped 87 percent.
“When police use body cameras and tell people that they are using them, it tends to produce better behavior by both the police and the public,” said Chad Marlow, advocacy and policy counsel at the American Civil Liberties Union.“When police use body cameras and tell people that they are using them, it tends to produce better behavior by both the police and the public,” said Chad Marlow, advocacy and policy counsel at the American Civil Liberties Union.
Yet Mr. Marlow expressed concern that Taser had achieved such dominance in the body camera industry so quickly.Yet Mr. Marlow expressed concern that Taser had achieved such dominance in the body camera industry so quickly.
“The fact that a lot of police departments are familiar with Taser has created an inclination to go with them,” said Mr. Marlow. “Other companies are not getting the opportunity to show off their products.”“The fact that a lot of police departments are familiar with Taser has created an inclination to go with them,” said Mr. Marlow. “Other companies are not getting the opportunity to show off their products.”
Some of Taser’s rivals, Mr. Marlow said, were developing software that made it easier to redact identifying features of people captured on camera, better protecting their privacy.Some of Taser’s rivals, Mr. Marlow said, were developing software that made it easier to redact identifying features of people captured on camera, better protecting their privacy.
There is no doubt that Taser has managed to use its longstanding relationships with police departments, which have used the company’s stun guns for decades, to gain its early lead in the market for body cameras and related software.There is no doubt that Taser has managed to use its longstanding relationships with police departments, which have used the company’s stun guns for decades, to gain its early lead in the market for body cameras and related software.
But several competitors, and some city officials, accuse the company of cozying up to police chiefs to secure lucrative contracts. Nearly all of the roughly 18,000 law enforcement agencies in the United States have bought Taser’s stun guns. “Taser is very much intertwined with police departments,” said Mark Strouse, an analyst at JPMorgan Chase.But several competitors, and some city officials, accuse the company of cozying up to police chiefs to secure lucrative contracts. Nearly all of the roughly 18,000 law enforcement agencies in the United States have bought Taser’s stun guns. “Taser is very much intertwined with police departments,” said Mark Strouse, an analyst at JPMorgan Chase.
In several instances around the country, Taser has either paid for the travel of police chiefs who went on to award the company contracts, or hired recently retired chiefs who had awarded Taser contracts.In several instances around the country, Taser has either paid for the travel of police chiefs who went on to award the company contracts, or hired recently retired chiefs who had awarded Taser contracts.
In other cases, cities have skipped traditional steps like competitive bidding and city council approval, and awarded contracts to Taser with little oversight. Investigations by The Associated Press and The Wall Street Journal turned up examples of such practices in Fort Worth, Memphis, Los Angeles and Chicago. The New Mexico attorney general has opened a criminal investigation of former Chief Ray Schultz of the Albuquerque police in connection with a $2 million contract his department awarded Taser.In other cases, cities have skipped traditional steps like competitive bidding and city council approval, and awarded contracts to Taser with little oversight. Investigations by The Associated Press and The Wall Street Journal turned up examples of such practices in Fort Worth, Memphis, Los Angeles and Chicago. The New Mexico attorney general has opened a criminal investigation of former Chief Ray Schultz of the Albuquerque police in connection with a $2 million contract his department awarded Taser.
“We think there’s an ongoing pattern of police chiefs getting lucrative consulting contracts after they retire, if they give Taser contracts,” said Robert McKeeman, chief executive of Utility, which makes a rival body camera.“We think there’s an ongoing pattern of police chiefs getting lucrative consulting contracts after they retire, if they give Taser contracts,” said Robert McKeeman, chief executive of Utility, which makes a rival body camera.
Taser defended its sales tactics, saying they were commonplace, and said that many police departments were familiar with the company. It now makes law enforcement officials wait a year after leaving government service before it will hire them as consultants. Taser also said that while it was sometimes awarded sole-source bids, the departments doing the purchasing have often run a competitive process to test other cameras.Taser defended its sales tactics, saying they were commonplace, and said that many police departments were familiar with the company. It now makes law enforcement officials wait a year after leaving government service before it will hire them as consultants. Taser also said that while it was sometimes awarded sole-source bids, the departments doing the purchasing have often run a competitive process to test other cameras.
“If you’re going to solve customers’ needs, you have to have close relationships,” Mr. Smith said. “I don’t think we did anything that was misleading.”“If you’re going to solve customers’ needs, you have to have close relationships,” Mr. Smith said. “I don’t think we did anything that was misleading.”
Taser was initially founded to sell electrical weapons. The Smith brothers’ partner, Jack Cover, was an engineer who worked with NASA and went on to develop the original technology used in the stun guns.Taser was initially founded to sell electrical weapons. The Smith brothers’ partner, Jack Cover, was an engineer who worked with NASA and went on to develop the original technology used in the stun guns.
The company struggled for several years. Ill-fated brand extensions like the Auto Taser, a device that electrified steering wheels to prevent car theft, nearly bankrupted the company.The company struggled for several years. Ill-fated brand extensions like the Auto Taser, a device that electrified steering wheels to prevent car theft, nearly bankrupted the company.
But sales picked up when Taser introduced a powerful electrical weapon, the M26, which resembled a handgun. Taser went public in 2001.But sales picked up when Taser introduced a powerful electrical weapon, the M26, which resembled a handgun. Taser went public in 2001.
Sales soared in the years after, with thousands of law enforcement agencies buying Taser stun guns. Though the guns were designed to be nonlethal, many people shot with Tasers died, miring the company in controversy.Sales soared in the years after, with thousands of law enforcement agencies buying Taser stun guns. Though the guns were designed to be nonlethal, many people shot with Tasers died, miring the company in controversy.
The company began selling video recorders that worked with Taser weapons in 2006, and it introduced its first body camera, the Axon Pro, in 2009.The company began selling video recorders that worked with Taser weapons in 2006, and it introduced its first body camera, the Axon Pro, in 2009.
Mr. Smith predicted that sales of Axon cameras and Evidence.com would soon dwarf sales of Taser’s weapons, and that the company would one day be renamed to reflect the growing prominence of its body camera business.Mr. Smith predicted that sales of Axon cameras and Evidence.com would soon dwarf sales of Taser’s weapons, and that the company would one day be renamed to reflect the growing prominence of its body camera business.
“We had a very successful business selling Taser weapons,” Mr. Smith said. “Now it’s not just about weapons, but about providing transparency and solving related data problems.”“We had a very successful business selling Taser weapons,” Mr. Smith said. “Now it’s not just about weapons, but about providing transparency and solving related data problems.”