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KFC launches its own range of fried chicken-scented sunscreen | KFC launches its own range of fried chicken-scented sunscreen |
(7 days later) | |
Fast food giant KFC has launched its own brand of sunscreen that smells just like fried chicken this week and it’s already sold out. | Fast food giant KFC has launched its own brand of sunscreen that smells just like fried chicken this week and it’s already sold out. |
The move follows the June launch of an ad campaign starring George Hamilton as the “Extra Crispy Colonel,” promoting the chain's Extra Crispy Chicken. | The move follows the June launch of an ad campaign starring George Hamilton as the “Extra Crispy Colonel,” promoting the chain's Extra Crispy Chicken. |
Some 3,000 tubes of fried chicken-scented sunscreen were snapped up in two hours Monday in a promotion for KFC's extra-crispy recipe. | Some 3,000 tubes of fried chicken-scented sunscreen were snapped up in two hours Monday in a promotion for KFC's extra-crispy recipe. |
The product still acts like a sunscreen with a SPF 30 rating while the scent leaves you “smelling delicious,” according to the company’s website. | The product still acts like a sunscreen with a SPF 30 rating while the scent leaves you “smelling delicious,” according to the company’s website. |
“We’ve had a lot of fun with our Extra Crispy Colonel campaign this summer and the sunscreen idea seemed like a natural fit,” a KFC spokesperson told Fortune. | “We’ve had a lot of fun with our Extra Crispy Colonel campaign this summer and the sunscreen idea seemed like a natural fit,” a KFC spokesperson told Fortune. |
“Our chicken is hand breaded and freshly prepared in our kitchens all day every day, which makes the smell in our restaurants unparalleled. The Extra Crispy Sunscreen is a fun way to leverage that with our fans.” | “Our chicken is hand breaded and freshly prepared in our kitchens all day every day, which makes the smell in our restaurants unparalleled. The Extra Crispy Sunscreen is a fun way to leverage that with our fans.” |
Unfortunately for KFC fans based in the UK, only US residents could apply for a bottle of the Col. Sander’s Extra Crispy Sunscreen by visiting kfc.com/extra-crispy-sunscreen. | Unfortunately for KFC fans based in the UK, only US residents could apply for a bottle of the Col. Sander’s Extra Crispy Sunscreen by visiting kfc.com/extra-crispy-sunscreen. |
This is the second time that KFC, which is owned by Yum Brands, has expanded its interests in the beauty world. | This is the second time that KFC, which is owned by Yum Brands, has expanded its interests in the beauty world. |
In May, it took it took its “finger lickin’ good” slogan to new extremes by creating edible fingernail polish. | In May, it took it took its “finger lickin’ good” slogan to new extremes by creating edible fingernail polish. |
The nail polish was created by advertising firm Ogilvy & Mather and food technicians at McCormick, the company behind KFC’s spice and herb mix. It is available in bright orange and nude colours at KFC Hong Kong. | The nail polish was created by advertising firm Ogilvy & Mather and food technicians at McCormick, the company behind KFC’s spice and herb mix. It is available in bright orange and nude colours at KFC Hong Kong. |