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Frankie & Benny's owner Restaurant Group to close 33 sites | Frankie & Benny's owner Restaurant Group to close 33 sites |
(about 5 hours later) | |
The Restaurant Group, the owner of the Frankie & Benny's and Chiquito chains, will sell or close 33 outlets. | |
Restaurant Group, which runs 500 theme restaurants, said it had been a "challenging trading period". | Restaurant Group, which runs 500 theme restaurants, said it had been a "challenging trading period". |
It said its Frankie & Benny's chain had "suffered due to insufficient focus on value, unsuccessful menu development and poor operational execution". | It said its Frankie & Benny's chain had "suffered due to insufficient focus on value, unsuccessful menu development and poor operational execution". |
Those outlets had lost customers after "significant price increases and the removal of popular value offers". | |
The company said it was "taking action" to change this, adding it would stick with the Frankie & Benny's brand as it remained "relevant and popular". | The company said it was "taking action" to change this, adding it would stick with the Frankie & Benny's brand as it remained "relevant and popular". |
The group said the introduction of "more 'authentic' menus without sufficient testing of the concept", and the removal of many popular dishes from menus had failed to please. | |
The dishes also took longer to prepare. | |
A spokesman for the group said that customers cited price as their main concern about the new menu, which was introduced across the 250-strong chain in 2015. | |
Intense | |
Around half of the restaurant closures planned would be across the Frankie and Benny's chain, leaving it with around 235 outlets. | |
The restaurant critic and broadcaster, Jay Rayner, told the BBC that mid-market restaurant chains, like those owned by The Restaurant Group, were potentially among the sector's most lucrative. | |
As a consequence, consumer choice had proliferated, leaving competition for premises and personnel intense. | |
The firm said it would take a £59.1m charge linked to the site closures, pushing it into a half-year loss of £22.5m. | |
Across Restaurant Group as a whole, total revenue rose 3.4% to £358.7m in the first half of the year, but like-for-like sales dropped 3.9%. | Across Restaurant Group as a whole, total revenue rose 3.4% to £358.7m in the first half of the year, but like-for-like sales dropped 3.9%. |
Earlier this month, the company made key management changes, including removing chief executive Danny Breithaupt, and replacing him with the former boss of Paddy Power, Andy McCue. |
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