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You can find the current article at its original source at https://www.theguardian.com/media/greenslade/2016/sep/02/canadas-government-removes-its-advertising-from-newspapers
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Canada's government removes its advertising from newspapers Canada's government removes its advertising from newspapers | |
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One of the reasons for the decline in revenue at Canadian newspapers has been a federal government decision to transfer its advertising to other online outlets. | One of the reasons for the decline in revenue at Canadian newspapers has been a federal government decision to transfer its advertising to other online outlets. |
CBC News has obtained an official report, “Newspapers in Canada: the new reality of a traditional industry”, which states: | CBC News has obtained an official report, “Newspapers in Canada: the new reality of a traditional industry”, which states: |
“Between 2008-09 and 2014-15, the proportion of ad spending fell by 96% for daily newspapers and 31% for community newspapers while increasing by 106% for the internet.” | “Between 2008-09 and 2014-15, the proportion of ad spending fell by 96% for daily newspapers and 31% for community newspapers while increasing by 106% for the internet.” |
The report goes on to record the overall decline of Canada’s newspaper companies, where there have been closures, merged titles, the elimination of Sunday issues and continual editorial cutbacks. | The report goes on to record the overall decline of Canada’s newspaper companies, where there have been closures, merged titles, the elimination of Sunday issues and continual editorial cutbacks. |
It also touches on the impact of foreign ownership and social media sites located outside the country. It warns: “Competition from foreign industry giants and news consumption preferences of new generations, based on personalised features, could reduce the number of Canadian dailies and the availability of local content in the near future.” | It also touches on the impact of foreign ownership and social media sites located outside the country. It warns: “Competition from foreign industry giants and news consumption preferences of new generations, based on personalised features, could reduce the number of Canadian dailies and the availability of local content in the near future.” |
The increasingly severe problems faced by Canada’s newspapers are the subject of a current think-tank investigation headed by veteran journalist and editor Ed Greenspon. | The increasingly severe problems faced by Canada’s newspapers are the subject of a current think-tank investigation headed by veteran journalist and editor Ed Greenspon. |
He is quoted as saying: “The question here is not: ‘Are news organisations doing well?’ We know news organisations are not doing well. The question is: Is democracy doing well?” | He is quoted as saying: “The question here is not: ‘Are news organisations doing well?’ We know news organisations are not doing well. The question is: Is democracy doing well?” |
His report is due to be delivered by 31 December this year. It is supposed to suggest ways in which the Canadian government can assist the news industry. | His report is due to be delivered by 31 December this year. It is supposed to suggest ways in which the Canadian government can assist the news industry. |
But the placement of government advertising looks unlikely to feature in its recommendations because Greenspon has said that increased federal ad spending is unlikely “to change the trajectory of events.” | But the placement of government advertising looks unlikely to feature in its recommendations because Greenspon has said that increased federal ad spending is unlikely “to change the trajectory of events.” |
Nor will traditional newspaper publishers be much pleased by the view of one of the people who has attended one of the inquiry’s roundtable discussions. | Nor will traditional newspaper publishers be much pleased by the view of one of the people who has attended one of the inquiry’s roundtable discussions. |
Christopher Waddell, a veteran reporter and associate journalism professor at Ottawa’s Carleton university, said: | Christopher Waddell, a veteran reporter and associate journalism professor at Ottawa’s Carleton university, said: |
“More focus should be spent on trying to promote people with new ideas that want to get into the industry than to try to keep the existing people where they are.” | “More focus should be spent on trying to promote people with new ideas that want to get into the industry than to try to keep the existing people where they are.” |
Source: CBC News | Source: CBC News |