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| Designers aim for even faster fashion | Designers aim for even faster fashion |
| (35 minutes later) | |
| US designers are adopting the "see-now, buy-now" trend during New York fashion week that allows consumers to buy designs straight from the catwalk. | US designers are adopting the "see-now, buy-now" trend during New York fashion week that allows consumers to buy designs straight from the catwalk. |
| Tom Ford and Tommy Hilfiger are among those that have followed British fashion house Burberry in making new styles available to buy immediately. | Tom Ford and Tommy Hilfiger are among those that have followed British fashion house Burberry in making new styles available to buy immediately. |
| Fashion labels usually show their designs for next year's spring/summer season in September. | Fashion labels usually show their designs for next year's spring/summer season in September. |
| Most shows are now live-streamed and featured on social media. | Most shows are now live-streamed and featured on social media. |
| Not having to wait for glossy fashion magazines to feature the latest designs has helped to make consumers less happy to wait months before they can buy them. | Not having to wait for glossy fashion magazines to feature the latest designs has helped to make consumers less happy to wait months before they can buy them. |
| Half the tickets for Tommy Hilfiger's show have also been given to fans, opening up previously exclusive events to members of the public. | Half the tickets for Tommy Hilfiger's show have also been given to fans, opening up previously exclusive events to members of the public. |
| Earlier this year Burberry said it would merge its four annual shows - two for women and two for men - into just two. | Earlier this year Burberry said it would merge its four annual shows - two for women and two for men - into just two. |
| The collections had been divided into spring/summer and autumn/winter but now they will be known as February and September shows. | The collections had been divided into spring/summer and autumn/winter but now they will be known as February and September shows. |
| Burberry was the first company to livestream its shows and it also makes extensive use of platforms such as Snapchat and Instagram. | Burberry was the first company to livestream its shows and it also makes extensive use of platforms such as Snapchat and Instagram. |
| Luxury brands have been suffering as Chinese consumers cut back on spending, the strength of the US dollar and terrorist attacks deterring tourists from visiting fashion capitals such as Paris. | Luxury brands have been suffering as Chinese consumers cut back on spending, the strength of the US dollar and terrorist attacks deterring tourists from visiting fashion capitals such as Paris. |
| They are also responding to changing shopping habits from younger consumers who have grown up buying and sharing content online - particularly on smartphones. | They are also responding to changing shopping habits from younger consumers who have grown up buying and sharing content online - particularly on smartphones. |
| Fashion commentators say designers are also having to wake up to the successful 'fast fashion' business models pioneered by the likes of Zara and H&M. | |
| Consumers are being influenced by what celebrities wear, street fashion, and pop culture, which feeds into their shopping habits. | |
| New York Times fashion critic Vanessa Friedman has commented: "Sartorial spaghetti is being thrown at the wall to see what sticks, but something will, and then the whole sparkly, chiffon-clad edifice could tip." | New York Times fashion critic Vanessa Friedman has commented: "Sartorial spaghetti is being thrown at the wall to see what sticks, but something will, and then the whole sparkly, chiffon-clad edifice could tip." |