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| Stop, revive, survive? | Stop, revive, survive? |
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| By Claire Heald BBC News Magazine Not your average service stationMotorway service stations have become a byword for bad food at top prices. As the government launches a consultation, how does one stop-off, where the food was compared to Harrods' food hall, manage to get it so right? | By Claire Heald BBC News Magazine Not your average service stationMotorway service stations have become a byword for bad food at top prices. As the government launches a consultation, how does one stop-off, where the food was compared to Harrods' food hall, manage to get it so right? |
| After a couple of solid hours driving on the motorway, the body demands a break, a nice cup of tea, a trip to the loo and something, anything, good to eat. But motorway service stations have drivers and restless families over a barrel. | After a couple of solid hours driving on the motorway, the body demands a break, a nice cup of tea, a trip to the loo and something, anything, good to eat. But motorway service stations have drivers and restless families over a barrel. |
| At what is the only stop-off option, any pleasant amble is replaced by a weave across a crowded car-park. All for a cup of coffee more expensive than petrol, real milk optional and the ambient jingle of a mini video games arcade. | At what is the only stop-off option, any pleasant amble is replaced by a weave across a crowded car-park. All for a cup of coffee more expensive than petrol, real milk optional and the ambient jingle of a mini video games arcade. |
| To eat: fast food staples or a sandwich with a shelf life longer than a weekend break. The only joy perhaps is choosing a "meal deal" from the chunky doorsteps, bonus bag of crisps and share-size soft drink. | To eat: fast food staples or a sandwich with a shelf life longer than a weekend break. The only joy perhaps is choosing a "meal deal" from the chunky doorsteps, bonus bag of crisps and share-size soft drink. |
| Lockless loos | Lockless loos |
| The loos, according to consumer surveys, are sometimes overcrowded, dirty, lockless and unloved. | The loos, according to consumer surveys, are sometimes overcrowded, dirty, lockless and unloved. |
| It's not the most glamorous business, but we have a real passion about what we do Sarah DunningTebay Westmorland Drivers quizzed on services | It's not the most glamorous business, but we have a real passion about what we do Sarah DunningTebay Westmorland Drivers quizzed on services |
| In a bid to cut tiredness-related accidents and encourage motorists to take a break, the government wants people's views on service stations. | In a bid to cut tiredness-related accidents and encourage motorists to take a break, the government wants people's views on service stations. |
| It says they must not become a destination in their own right on an already overcrowded motorway network. But it but wants to know how they could be improved. | It says they must not become a destination in their own right on an already overcrowded motorway network. But it but wants to know how they could be improved. |
| The industry is dominated by big chains but just north of junction 38 on the M6 in Cumbria, sits Tebay Westmorland, England's only family-run motorway stop-off. It boasts what most cannot - a loyal customer following and a "best" rating from Holiday Which? magazine. | |
| Farmer's touch | Farmer's touch |
| The site used to be a remote farm. But when, 35 years ago, plans for a major trunk road which cut through the site, were given the go-ahead, John and Barbara Dunning decided to build and run a service station. Their daughter, Sarah, now chief executive, says that farm ethos permeates a successful business. | The site used to be a remote farm. But when, 35 years ago, plans for a major trunk road which cut through the site, were given the go-ahead, John and Barbara Dunning decided to build and run a service station. Their daughter, Sarah, now chief executive, says that farm ethos permeates a successful business. |
| In place of fast-food franchises, pre-packed sandwiches and shopping tat is homemade food, with beef and lamb from the farm. The sandwiches are fresh daily. The farm shop offers local produce - meat, cheeses, fruit and veg. | In place of fast-food franchises, pre-packed sandwiches and shopping tat is homemade food, with beef and lamb from the farm. The sandwiches are fresh daily. The farm shop offers local produce - meat, cheeses, fruit and veg. |
| Out: pre-packaged sandwiches | Out: pre-packaged sandwiches |
| There are beautiful views over Howgill Fell, while outside picnic areas are made of sympathetic stone. There is even a pond. With ducks. | There are beautiful views over Howgill Fell, while outside picnic areas are made of sympathetic stone. There is even a pond. With ducks. |
| "Everything we do is connected with our beautiful environment and farming as it's one of our biggest assets," she says. | "Everything we do is connected with our beautiful environment and farming as it's one of our biggest assets," she says. |
| One visitor, Clare, 33, from London, says it is a world away from "paying £4.50 for a cup of tea and a dirty scone. It was good, better than others. They had made a real effort, with a deli, local produce and it was quite countrified." | One visitor, Clare, 33, from London, says it is a world away from "paying £4.50 for a cup of tea and a dirty scone. It was good, better than others. They had made a real effort, with a deli, local produce and it was quite countrified." |
| At £3 plus, the sarnies are more expensive than on the High Street, due to overheads, says Ms Dunning. And the site is not at the busiest stretch of motorway. But it is on the edge of the Lake District, a tourist hub, and on a major route from Scotland and England. | At £3 plus, the sarnies are more expensive than on the High Street, due to overheads, says Ms Dunning. And the site is not at the busiest stretch of motorway. But it is on the edge of the Lake District, a tourist hub, and on a major route from Scotland and England. |
| Top tips? | Top tips? |
| In a country where most services are busier and less picturesque, could the major chains learn anything? | In a country where most services are busier and less picturesque, could the major chains learn anything? |
| Foul and fells: Not always a roadside option | Foul and fells: Not always a roadside option |
| "It's not the most glamorous business, but we have a real passion about what we do," says Ms Dunning. | "It's not the most glamorous business, but we have a real passion about what we do," says Ms Dunning. |
| The industry suffers from the legacy of what was on offer in past decades but it is improving, she says. As strong food brands like Marks and Spencer come in, standards and competition can only improve. | The industry suffers from the legacy of what was on offer in past decades but it is improving, she says. As strong food brands like Marks and Spencer come in, standards and competition can only improve. |
| It is a balance between offering a good service first and the bottom line, she says. | It is a balance between offering a good service first and the bottom line, she says. |
| Not everyone can drive to Cumbria for a cuppa, but motorists can well be enticed to stop at one service station over the next. | Not everyone can drive to Cumbria for a cuppa, but motorists can well be enticed to stop at one service station over the next. |
Add your comments on this story, using the form below. | Add your comments on this story, using the form below. |