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Chilling: Iceland (the country) may sue Iceland (the shop) over name | |
(35 minutes later) | |
Iceland the nation may sue Iceland the frozen goods retailer over the use of the name, despite the supermarket trading under it for 45 years. | Iceland the nation may sue Iceland the frozen goods retailer over the use of the name, despite the supermarket trading under it for 45 years. |
Amid concerns of a legal challenge the shop has said it has never before encountered any confusion over which one is which. | Amid concerns of a legal challenge the shop has said it has never before encountered any confusion over which one is which. |
"Iceland Foods has traded under the Iceland name in the UK since 1970, and is today one of the UK's most recognized brands,” a spokesman told the BBC. | "Iceland Foods has traded under the Iceland name in the UK since 1970, and is today one of the UK's most recognized brands,” a spokesman told the BBC. |
"We have also traded as Iceland for many years in other EU countries, and in non-EU countries, including Iceland itself. | "We have also traded as Iceland for many years in other EU countries, and in non-EU countries, including Iceland itself. |
"We are not aware that our use of the Iceland name has ever caused any confusion with Iceland the country." | "We are not aware that our use of the Iceland name has ever caused any confusion with Iceland the country." |
Rumors of a legal case appear to have been confirmed Friday when a spokesman for the country’s foreign minister made a statement saying “that this is being looked into” although “no decision has been made." | Rumors of a legal case appear to have been confirmed Friday when a spokesman for the country’s foreign minister made a statement saying “that this is being looked into” although “no decision has been made." |
Jon Asbergsson, who heads the Scandinavian nation’s tourism body ‘Promote Iceland’, told the BBC: “We didn't make any objections in the beginning, as we were never going to be running any supermarkets." | Jon Asbergsson, who heads the Scandinavian nation’s tourism body ‘Promote Iceland’, told the BBC: “We didn't make any objections in the beginning, as we were never going to be running any supermarkets." |
"But over the course of the years they have been registering the name in several other categories and companies that have Iceland in the name, they [the supermarket] have been objecting to them using the word Iceland in their names or logos." | "But over the course of the years they have been registering the name in several other categories and companies that have Iceland in the name, they [the supermarket] have been objecting to them using the word Iceland in their names or logos." |
One Icelandic lawyer suggests the use of the name might be an issue of democratic consent. | One Icelandic lawyer suggests the use of the name might be an issue of democratic consent. |
"We are contemplating whether it is fair to be able to trademark the name of a country without its inhabitants having any say in the matter,” Bergthora Halldorsdottir, a lawyer for Business Iceland, said. | "We are contemplating whether it is fair to be able to trademark the name of a country without its inhabitants having any say in the matter,” Bergthora Halldorsdottir, a lawyer for Business Iceland, said. |
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