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BHS brand to be revived online in the UK | BHS brand to be revived online in the UK |
(about 7 hours later) | |
The collapsed retailer BHS is to re-launch as an online shop, selling some of the most popular items previously available on its website. | The collapsed retailer BHS is to re-launch as an online shop, selling some of the most popular items previously available on its website. |
BHS.com will employ just 84 people, a fraction of the 11,000 who lost their jobs after efforts to find a buyer for the high-street business failed. | BHS.com will employ just 84 people, a fraction of the 11,000 who lost their jobs after efforts to find a buyer for the high-street business failed. |
The last of BHS's 163 department stores was closed last month. | The last of BHS's 163 department stores was closed last month. |
The new website, which is owned by the Qatari Al Mana Group, will go live in the UK on Thursday. | The new website, which is owned by the Qatari Al Mana Group, will go live in the UK on Thursday. |
"We are nimble and efficient, but with a great brand, strong customer base and a proven and dedicated team," said David Anderson, the managing director of the new online operation. | "We are nimble and efficient, but with a great brand, strong customer base and a proven and dedicated team," said David Anderson, the managing director of the new online operation. |
Mr Anderson added that the website would have "a number of advantages over a typical start-up", including an "iconic" brand and a loyal customer base in the UK, including 1.2 million former online shoppers. | Mr Anderson added that the website would have "a number of advantages over a typical start-up", including an "iconic" brand and a loyal customer base in the UK, including 1.2 million former online shoppers. |
BHS.com will sell roughly 75% of the items available on the former online shop, including bedroom, bathroom, cushion and lighting ranges. | BHS.com will sell roughly 75% of the items available on the former online shop, including bedroom, bathroom, cushion and lighting ranges. |
The new owner of BHS' online shop, Qatari conglomerate Al Mana Group, already works with a number of high-street brands, such as Zara, Mango, United Colours of Benetton and Reebok. | The new owner of BHS' online shop, Qatari conglomerate Al Mana Group, already works with a number of high-street brands, such as Zara, Mango, United Colours of Benetton and Reebok. |
Mr Anderson said an all-new online technology platform had been developed for BHS, "so we are not inheriting any legacy systems". | |
He said the majority of people who worked for the previous BHS online operation had been recruited for the new business. |
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