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Friends of the Earth fracking leaflet 'misleading', ad watchdog says | Friends of the Earth fracking leaflet 'misleading', ad watchdog says |
(about 2 hours later) | |
Friends of the Earth (FOE) misled the public in a leaflet which claimed fracking can cause cancer, the advertising watchdog has said. | Friends of the Earth (FOE) misled the public in a leaflet which claimed fracking can cause cancer, the advertising watchdog has said. |
The fundraising flyer also featured a photo of Grasmere in the Lake District - despite there being no plans for fracking in the area. | The fundraising flyer also featured a photo of Grasmere in the Lake District - despite there being no plans for fracking in the area. |
A draft report from the Advertising Standards Authority (ASA) said the charity failed to substantiate its claims about the dangers. | |
FOE said they "would not be silenced". | FOE said they "would not be silenced". |
The provisional ruling, which was apparently leaked to The Times newspaper, was produced after the ASA received a complaint from energy firm Cuadrilla. | The provisional ruling, which was apparently leaked to The Times newspaper, was produced after the ASA received a complaint from energy firm Cuadrilla. |
What is fracking and why is it controversial? | What is fracking and why is it controversial? |
The BBC understands the watchdog found the group had breached its code by failing to substantiate "misleading statements". | The BBC understands the watchdog found the group had breached its code by failing to substantiate "misleading statements". |
FOE had claimed 25% of chemicals used during the fracking process could cause cancer, and suggested there was a risk of contamination to drinking water. | FOE had claimed 25% of chemicals used during the fracking process could cause cancer, and suggested there was a risk of contamination to drinking water. |
Campaigner Tony Bosworth said the ASA had not yet made a final decision, and FOE had submitted more information to the watchdog. | Campaigner Tony Bosworth said the ASA had not yet made a final decision, and FOE had submitted more information to the watchdog. |
"The bottom line is that the evidence against fracking is clear: it poses a risk to people's health and the environment," he said. | "The bottom line is that the evidence against fracking is clear: it poses a risk to people's health and the environment," he said. |
An ASA spokesperson said the watchdog would publish its complete findings in due course. | An ASA spokesperson said the watchdog would publish its complete findings in due course. |
Fracking - or hydraulic fracturing - was suspended in the UK in 2011 following earth tremors in Blackpool, where Cuadrilla previously drilled. | Fracking - or hydraulic fracturing - was suspended in the UK in 2011 following earth tremors in Blackpool, where Cuadrilla previously drilled. |
The first fracking operation since the ban was approved earlier this year for a site in North Yorkshire. | The first fracking operation since the ban was approved earlier this year for a site in North Yorkshire. |
The government is expected to make a final decision by 6 October on whether two sites in Lancashire - Preston New Road and Roseacre Wood - can be test fracked for shale gas. | The government is expected to make a final decision by 6 October on whether two sites in Lancashire - Preston New Road and Roseacre Wood - can be test fracked for shale gas. |
The decision is significant because Cuadrilla wants to carry out unconventional fracking - that means drilling wells vertically and horizontally - which has never been done before on mainland Britain. | The decision is significant because Cuadrilla wants to carry out unconventional fracking - that means drilling wells vertically and horizontally - which has never been done before on mainland Britain. |