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| Samsung takes over AI pioneer and creators of Apple's Siri | |
| (about 5 hours later) | |
| Samsung has stepped up its focus on artificial intelligence (AI) by taking over Viv, a digital assistant developed by the creators of Apple's Siri. | |
| The acquisition comes just days after Google launched its new Pixel phone which also puts a strong focus on an AI digital assistance function. | The acquisition comes just days after Google launched its new Pixel phone which also puts a strong focus on an AI digital assistance function. |
| Amazon and Microsoft are also making a push into getting computers to learn and respond like human beings. | Amazon and Microsoft are also making a push into getting computers to learn and respond like human beings. |
| Samsung has recently seen its image battered by the global Note 7 recall. | Samsung has recently seen its image battered by the global Note 7 recall. |
| The company plans to use Viv in its phones, televisions and a wide range of other devices. | The company plans to use Viv in its phones, televisions and a wide range of other devices. |
| The deal showed Samsung's "commitment to virtual personal assistants and is part of the company's broader vision to deliver an AI-based open ecosystem across all of its devices and services," the South Korean tech giant said in a statement. | The deal showed Samsung's "commitment to virtual personal assistants and is part of the company's broader vision to deliver an AI-based open ecosystem across all of its devices and services," the South Korean tech giant said in a statement. |
| "With the rise of AI, consumers now desire an interaction with technology that is conversational, personalised and contextual - an experience that fits seamlessly within their everyday lives," the firm added. | "With the rise of AI, consumers now desire an interaction with technology that is conversational, personalised and contextual - an experience that fits seamlessly within their everyday lives," the firm added. |
| AI boom | AI boom |
| According to Viv Labs chief executive Dag Kittlaus, the new AI assistant's mission is to "breathe life into inanimate objects". | According to Viv Labs chief executive Dag Kittlaus, the new AI assistant's mission is to "breathe life into inanimate objects". |
| Mr Kittlaus was behind developing Siri, the digital assistant bought by Apple in 2010. He remained with Apple until he left in 2012 when he began working on Viv. | Mr Kittlaus was behind developing Siri, the digital assistant bought by Apple in 2010. He remained with Apple until he left in 2012 when he began working on Viv. |
| "We see a future that is decidedly beyond apps, where you can get what you need quickly and easily no matter where you are, or what device you are near," he said. | "We see a future that is decidedly beyond apps, where you can get what you need quickly and easily no matter where you are, or what device you are near," he said. |
| Earlier this week, Google launched a number of new devices that also place a virtual assistant at the heart of their functionality. | Earlier this week, Google launched a number of new devices that also place a virtual assistant at the heart of their functionality. |
| The AI technology in the Google smartphones and voice-activated speakers is one step ahead of Apple's Siri in that they can hold a conversation, in which one question or command builds on the last, rather than dealing with each request in isolation. | The AI technology in the Google smartphones and voice-activated speakers is one step ahead of Apple's Siri in that they can hold a conversation, in which one question or command builds on the last, rather than dealing with each request in isolation. |
| Retail and technology giant Amazon's also has an AI-driven device on the market. | Retail and technology giant Amazon's also has an AI-driven device on the market. |
| The company's Echo speaker can answer questions, control other internet-connected devices, build shopping lists and link in to dozens of third-party services like Spotify, Uber or BBC News. | The company's Echo speaker can answer questions, control other internet-connected devices, build shopping lists and link in to dozens of third-party services like Spotify, Uber or BBC News. |