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Samsung Halts Production of Note 7 as Battery Problems Linger Samsung Halts Galaxy Note 7 Production as Battery Problems Linger
(about 5 hours later)
SEOUL — Samsung Electronics temporarily suspended production of its Galaxy Note 7 devices following reports of fires in its replacement models, a person familiar with the decision said on Monday. SEOUL, South Korea — When Samsung Electronics introduced its sleek, high-end Galaxy Note 7 smartphone in August, one of its senior executives called it “the most intelligent smartphone that we have ever created.”
The decision amounts to a major setback for Samsung, the world’s biggest smartphone maker, which continues to struggle with the industry’s largest-ever recall. Already Samsung had said it would recall 2.5 million Note 7 phones over reports that its battery can catch fire. The halt suggests the South Korean company has not yet gotten the problem under control. Today, that model — which the South Korean electronics giant was counting on to help it close the gap with Apple, its biggest rival — looks more like an expensive problem that will not go away.
The decision came after major mobile carriers in the United States said they would stop issuing Note 7 devices over safety concerns. They too were responding to reports that some new phones were catching fire. Samsung has temporarily halted production of the Galaxy Note 7, a person familiar with the decision said on Monday, amid reports that a number of the devices had caught fire. The decision comes just five weeks after Samsung said it would recall 2.5 million Galaxy Note 7 phones after reports of battery fires, suggesting that it has not been able to fix the problem.
Samsung made the decision to halt production for consumer safety reasons and in cooperation with the authorities in the United States and China, the person said. The news agency Yonhap and other South Korean media outlets also cited anonymous industry sources to report the temporary halt in production. Samsung had initially said that the problem was solved, after allowing consumers to trade in their phones for new ones. But production was halted after telecommunications companies in the United States and Australia said they would not offer the Galaxy Note 7 following reports of fires involving new phones in which the problem was supposedly fixed.
The Note 7 was part of a new slate of phones that had helped the company regain some ground against Apple, its major rival and the maker of the popular iPhones. The Note 7 sold at premium prices of around $900 and featured the curvy contours that had made Samsung’s other new Galaxy phones big sellers. In a disclosure to the South Korean stock exchange later Monday, Samsung said it was “temporarily adjusting the Galaxy Note 7 production schedule in order to take further steps to ensure quality and safety matters.” It said it hoped to provide an update within a month.
Samsung is by far South Korea’s largest and most profitable company, and its smartphones have been one of its key revenue-generating sources in recent years. Its shares were down 3.2 percent by midday Monday, as there was little indication of a quick end to the crisis, which threatens to undermine the brand name Samsung has taken decades to build. Samsung made the decision to halt production for consumer safety reasons and in cooperation with the authorities in the United States and China, according to the person familiar with the process.
Samsung on Sept. 2 announced a global recall of the 2.5 million Note 7 phones after it emerged that some batteries overheated and caused the phones to catch fire. But the first recall was plagued with complications. The problems call into question Samsung’s campaign to catch up with Apple. While Samsung is the world’s largest smartphone company by market share, Apple has a strong hold on the expensive end of the market with the iPhone.
Then consumers later started to report that the new Note 7s issued as replacements also caught fire despite Samsung’s assurance that they used a safe battery. Last week, a Southwest Airlines flight in the United States was evacuated after a Note 7 began smoking inside the plane. The owner and his family told the news media that the phone was a replacement model. Samsung had said it would investigate the incident. Samsung is also grappling with problems on another front. Last week, a large American hedge fund, Elliott Management, called for the company to overhaul its structure, putting pressure on Samsung’s leaders to justify their actions.
On Sunday, AT&T, the No. 2 wireless carrier in the United States, said it would stop selling or replacing Note 7 smartphones because of reports of fires. The No. 3 carrier, T-Mobile, also said it was temporarily halting sales and exchanges of new Note 7s as well. Samsung had been regaining some ground in the high-end market recently with its latest Galaxy phones, which feature curved edges and offer a more premium feel than its budget phones. The Galaxy Note 7 — with its 5.7-inch screen and a price tag exceeding $800 for a phone not tied to a specific carrier — was supposed to add to that momentum.
When the company announced the recall last month, it identified “a battery cell issue” and said it had stopped using batteries from that supplier, which it did not identify by name. But the recurring problem led industry experts to wonder whether the problem went beyond sloppy production and resulted from a faulty battery or software design.
The Galaxy Note 7 boasted a higher-capacity battery to help its increasingly sophisticated features, like an iris scanner for added security. It also supported fast and wireless charging technologies.
Samsung is by far South Korea’s largest and most profitable company, and its smartphones have been one of its main sources of revenue in recent years. The crisis threatens to undermine the brand name the company has taken decades to build.
Last week, Pak Yu-ak, an analyst at Kiwoom Securities Company in Seoul, the capital, estimated that the initial recall was the big driver behind a nearly 40 percent drop in operating profit for Samsung’s IT and mobile device division in the third-quarter compared with the second quarter, though he predicted a fourth-quarter rebound.
But that was before major telecom companies began saying they would stop offering the Galaxy Note 7. Lee Se-cheol, an analyst at NH Investment & Securities in Seoul, said if the sales of the Samsung model were to be suspended for the fourth quarter, it would cost $630 million in lost revenue, making the company more dependent on its semiconductor business for profit.
Samsung initially won plaudits for the scale of its Sept. 2 recall, the largest ever in the smartphone industry. But the recall has been plagued with problems, including communications issues between Samsung executives and safety officials in the United States.
Last week, a Southwest Airlines flight in the United States was evacuated after a Galaxy Note 7 began smoking inside the plane. The owner and his family told the news media that the phone was a replacement model. Samsung said it would investigate the incident.
On Sunday, the American wireless carrier AT&T said it would stop selling or replacing Galaxy Note 7 smartphones because of reports of fires. Another major carrier, T-Mobile, also said it was temporarily halting sales and exchanges of new Galaxy Note 7s.
SK Telecom and other South Korean mobile carriers have not taken similar steps yet, saying that they were closely monitoring the situation.SK Telecom and other South Korean mobile carriers have not taken similar steps yet, saying that they were closely monitoring the situation.
Three of Australia’s biggest telecom companies — Telstra, Optus and Vodafone Australia — said they had stopped shipping Galaxy Note 7 phones to customers after reports that the replacement model had caught fire in the United States.
“We have asked Samsung to provide us with an update on their investigations as a matter of priority and will update our customers as soon as we learn more,” said Steve Carey, a spokesman at Telstra, Australia’s largest carrier. There have been no reported fires in the handsets sold in Australia, Mr. Carey said.