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| Sam Faiers: Ex-Towie star praised for breastfeeding on live TV | Sam Faiers: Ex-Towie star praised for breastfeeding on live TV |
| (35 minutes later) | |
| Reality TV star Sam Faiers has been praised for breastfeeding her baby on live television. | Reality TV star Sam Faiers has been praised for breastfeeding her baby on live television. |
| She began an interview on ITV's This Morning with her son Paul covered by a blanket while he breastfed. | She began an interview on ITV's This Morning with her son Paul covered by a blanket while he breastfed. |
| Host Holly Willoughby said: "She's only just got her opportunity to feed baby Paul - when it happens, it has to happen." | Host Holly Willoughby said: "She's only just got her opportunity to feed baby Paul - when it happens, it has to happen." |
| The National Childbirth Trust said it was delighted to see viewers had reacted positively. | The National Childbirth Trust said it was delighted to see viewers had reacted positively. |
| Host Phillip Schofield told viewers: "We've got to point out now - in case you think we're saying 'cover the baby up', this is Sam's choice. It is your choice to do this." | |
| "Yes, of course," said the former The Only Way is Essex star. "I'm so sorry about this." | "Yes, of course," said the former The Only Way is Essex star. "I'm so sorry about this." |
| He replied: "We're perfectly comfortable." | He replied: "We're perfectly comfortable." |
| Many viewers took to Twitter to praise the TV star for "normalising breastfeeding". | Many viewers took to Twitter to praise the TV star for "normalising breastfeeding". |
| NCT senior policy adviser Elizabeth Duff said: "We are delighted to see so many positive reactions to Sam breastfeeding her baby son live on air. | NCT senior policy adviser Elizabeth Duff said: "We are delighted to see so many positive reactions to Sam breastfeeding her baby son live on air. |
| "Babies need to be fed whenever and wherever they are hungry, so whichever mode of feeding is chosen, parents should never be embarrassed or discouraged from doing so. | "Babies need to be fed whenever and wherever they are hungry, so whichever mode of feeding is chosen, parents should never be embarrassed or discouraged from doing so. |
| "Great TV moment!" | "Great TV moment!" |
| Justine Roberts, CEO of parenting site Mumsnet, said: "Breastfeeding is a normal part of life: babies need to be fed when they're hungry, and they're not particularly bothered about who's watching. | Justine Roberts, CEO of parenting site Mumsnet, said: "Breastfeeding is a normal part of life: babies need to be fed when they're hungry, and they're not particularly bothered about who's watching. |
| "It's encouraging to see that the TV viewers weren't particularly bothered either." | "It's encouraging to see that the TV viewers weren't particularly bothered either." |
| Anna Burbidge, from breastfeeding support group, La Leche League, said: "It is to be hoped that when women like Sam show breastfeeding is a natural part of life and not something to be hidden away, the more easily it will be accepted, leading to a change in people's attitudes and a reduction in any criticism." | |
| The Royal College of Midwives said that women "should never be made to feel uncomfortable about breastfeeding in public". | The Royal College of Midwives said that women "should never be made to feel uncomfortable about breastfeeding in public". |