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You can find the current article at its original source at https://www.theguardian.com/media/2016/oct/26/hooch-ad-vine-youtube-joe-charman-alcopop-asa
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| Version 2 | Version 3 |
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| Hooch ad banned over Vine and YouTube star's 'juvenile' trick Hooch ad banned over Vine and YouTube star's 'juvenile' trick | |
| (1 day later) | |
| A Hooch ad featuring Vine and YouTube star Joe Charman has been banned after complaints his “juvenile” trick broke rules for marketing alcohol to under-18s. | A Hooch ad featuring Vine and YouTube star Joe Charman has been banned after complaints his “juvenile” trick broke rules for marketing alcohol to under-18s. |
| Charman – whose catchphrase is “Yeah I got skills ... What you gonna do about it?” – ran a promotion for Hooch that appeared on his Facebook page. | Charman – whose catchphrase is “Yeah I got skills ... What you gonna do about it?” – ran a promotion for Hooch that appeared on his Facebook page. |
| #ImUglyBut I've got skills so... What you gonna do about it?! 😝 | #ImUglyBut I've got skills so... What you gonna do about it?! 😝 |
| In the short clip, one of a number that Charman has done to promote Hooch, Charman was seen using an inflatable to surf across a swimming pool to deliver bottles to his friends. | In the short clip, one of a number that Charman has done to promote Hooch, Charman was seen using an inflatable to surf across a swimming pool to deliver bottles to his friends. |
| The Advertising Standards Authority received a complaint that the ad showed Charman behaving in a juvenile manner. | The Advertising Standards Authority received a complaint that the ad showed Charman behaving in a juvenile manner. |
| The complainant contended that because Charman was so popular on Vine, particularly with young people, the ad breached the advertising code. | The complainant contended that because Charman was so popular on Vine, particularly with young people, the ad breached the advertising code. |
| Global Brands, which trades as Hooch, saidCharman’s Facebook page showed him appearing to achieve seemingly impossible tricks, but his performances did not feature “juvenile or reckless behaviour”. | Global Brands, which trades as Hooch, saidCharman’s Facebook page showed him appearing to achieve seemingly impossible tricks, but his performances did not feature “juvenile or reckless behaviour”. |
| Charman said it was obvious his skills-related videos were “not real or achieveable” and they were intended to entertain, not to promote juvenile behaviour. | Charman said it was obvious his skills-related videos were “not real or achieveable” and they were intended to entertain, not to promote juvenile behaviour. |
| The ASA said that the advertising code states that alcohol ads are not meant to appeal particularly to under-18s and that people should not be shown “behaving in an adolescent or juvenile manner”. | The ASA said that the advertising code states that alcohol ads are not meant to appeal particularly to under-18s and that people should not be shown “behaving in an adolescent or juvenile manner”. |
| “We considered that showing Joe Charman, who was the main focus of the ad, carrying out a stunt using a swimming pool inflatable depicted behaviour likely to be regarded as juvenile, and therefore likely to be of particular appeal to under-18s,” the ASA ruled. | “We considered that showing Joe Charman, who was the main focus of the ad, carrying out a stunt using a swimming pool inflatable depicted behaviour likely to be regarded as juvenile, and therefore likely to be of particular appeal to under-18s,” the ASA ruled. |
| “We concluded that the ad breached the [advertising] code. We told Global Brands Ltd t/a Hooch to ensure that those playing a significant role in their future ads were not shown behaving in an adolescent or juvenile manner.” | “We concluded that the ad breached the [advertising] code. We told Global Brands Ltd t/a Hooch to ensure that those playing a significant role in their future ads were not shown behaving in an adolescent or juvenile manner.” |