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Morrisons puts Marmite price up 12.5% Morrisons puts Marmite price up 12.5%
(35 minutes later)
Morrisons has hiked the price of Marmite by 12.5%, becoming the first supermarket to increase prices since the public spat between the supplier Unilever and Tesco a fortnight ago.Morrisons has hiked the price of Marmite by 12.5%, becoming the first supermarket to increase prices since the public spat between the supplier Unilever and Tesco a fortnight ago.
It now charges £2.64 for a 250g pot of Marmite, compared with £2.35 previously. Morrisons now charges £2.64 for a 250g jar of the brown yeast extract spread, compared with £2.35 previously.
A Morrisons spokesman told the industry bible the Grocer: “Sometimes we have to increase prices as a result of costs rising, though we do our best to avoid this. More often than not we have been reducing prices. More than 3,000 products are currently cheaper in Morrisons than they were last year.” A supermarket spokesman told the industry bible the Grocer: “Sometimes we have to increase prices as a result of costs rising, though we do our best to avoid this. More often than not we have been reducing prices. More than 3,000 products are currently cheaper in Morrisons than they were last year.”
Morrisons’ move comes after its supplier Unilever, the Anglo-Dutch food giant, raised the price it charges supermarkets for a wide range of brands by about 10%, blaming the pound’s slide since the Brexit vote. This has raised eyebrows as most of the affected products are made in Britain. Marmite is 100% made in Burton upon Trent. The move comes after its supplier Unilever, the Anglo-Dutch food giant, raised the price it charges supermarkets for a wide range of brands by about 10%, blaming the pound’s slide since the Brexit vote. This has raised eyebrows as most of the affected products are made in Britain. Marmite is 100% made in Burton upon Trent.
Morrisons also raised the prices of other Unilever food brands. In the past two weeks, 92 of the 228 Unilever food lines stocked at Morrisons have gone up in price, while only 19 have been reduced, according to the Grocer, citing data from Brand View. Morrisons has also hiked the prices of other Unilever food brands. In the past two weeks, 92 of the 228 Unilever food lines stocked at the supermarket have gone up in price, while only 19 have been reduced, according to the Grocer, citing data from Brand View.
Tesco and Asda have also raised their prices on 155 Unilever food and non-food lines compared with 175 at Morrisons, although they also cut prices on other products (215 at Asda and 145 at Tesco). Tesco and Asda have also raised their prices on 155 Unilever food and non-food lines compared with 175 at Morrisons, although they also reduced prices on other products (215 at Asda and 145 at Tesco).
By comparison, Asda cut its 250g Marmite price to £2, Tesco and Waitrose have kept theirs at £2.35 and Sainsbury’s still charges £2.50. The recent row between Unilever and Tesco broke out when the grocer resisted Unilever’s price rises, prompting the supplier to halt deliveries of dozens of food and household products. The dispute was resolved the same week but no details were disclosed.
Asda has cut its 250g Marmite price to £2, Tesco and Waitrose have kept theirs at £2.35 while Sainsbury’s still charges £2.50.