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Promoting Clinton, Obama Is a Snapchat Rarity: He Hopes His Message Lasts Promoting Clinton, Obama Is a Snapchat Rarity: He Hopes His Message Lasts
(about 2 hours later)
WASHINGTON — Barack Obama, the first commander in chief to send emails and use Twitter and Facebook, has added another breakthrough to his technological legacy: first president of the United States to use Snapchat.WASHINGTON — Barack Obama, the first commander in chief to send emails and use Twitter and Facebook, has added another breakthrough to his technological legacy: first president of the United States to use Snapchat.
Granted, the image and video messaging service has been around for just five years, so Mr. Obama is the only president who could have used it. But he recently took time out from a packed schedule of campaign events for Hillary Clinton to record an interview for Snapchat, part of a push to galvanize support for Mrs. Clinton among millennials. He recently took time out from a packed schedule of campaign events for Hillary Clinton to record an interview for Snapchat, part of a push to galvanize support for Mrs. Clinton among millennials.
The result resembles nothing so much as an advertisement for Mrs. Clinton, targeted at the young people whose enthusiastic backing propelled Mr. Obama to office but whose enthusiasm for his chosen successor has been more tempered. Democratic strategists are worried that these millennials may not bother to vote for her. The result resembles nothing so much as an advertisement for Mrs. Clinton, targeted at the young people whose enthusiastic backing propelled Mr. Obama to office but whose enthusiasm for his chosen successor has been more tempered. Democratic strategists have worried that these millennials may not bother to vote for her.
“She’s fought on behalf of people who really need somebody to fight for them — that should be inspiring enough,” Mr. Obama told Peter Hamby, the host of Snapchat’s political show, “Good Luck America,” which will make its episode featuring Mr. Obama available for 48 hours, beginning at 6 a.m. Tuesday.“She’s fought on behalf of people who really need somebody to fight for them — that should be inspiring enough,” Mr. Obama told Peter Hamby, the host of Snapchat’s political show, “Good Luck America,” which will make its episode featuring Mr. Obama available for 48 hours, beginning at 6 a.m. Tuesday.
The five-minute episode intersperses behind-the-scenes glimpses of Mr. Obama on the campaign trail narrated by Mr. Hamby — a ride in a motorcade to a campaign rally, the president backstage greeting a woman who had introduced him and autographing her opening remarks — with Mr. Obama’s testimonials about Mrs. Clinton.The five-minute episode intersperses behind-the-scenes glimpses of Mr. Obama on the campaign trail narrated by Mr. Hamby — a ride in a motorcade to a campaign rally, the president backstage greeting a woman who had introduced him and autographing her opening remarks — with Mr. Obama’s testimonials about Mrs. Clinton.
“Hillary may be in a position to negotiate with certain members of the Republican Congress, as she has done in the past, on some basic things like rebuilding our roads and our bridges and our airports that in the past weren’t really Republican or Democrat,” Mr. Obama said when asked what Mrs. Clinton could do better than he had. “If she really focuses on some practical things, I think that there’s an opportunity for us to really make some significant progress in those first couple of years.”“Hillary may be in a position to negotiate with certain members of the Republican Congress, as she has done in the past, on some basic things like rebuilding our roads and our bridges and our airports that in the past weren’t really Republican or Democrat,” Mr. Obama said when asked what Mrs. Clinton could do better than he had. “If she really focuses on some practical things, I think that there’s an opportunity for us to really make some significant progress in those first couple of years.”
At one point, Mrs. Clinton’s disembodied head appears against an outer space backdrop, shooting missiles, video game-style, at the head of Donald J. Trump above the caption “Barack Obama DEFENDER.”At one point, Mrs. Clinton’s disembodied head appears against an outer space backdrop, shooting missiles, video game-style, at the head of Donald J. Trump above the caption “Barack Obama DEFENDER.”
Snapchat, whose political show had its debut in January, says that it has more than 60 million daily active users in the United States and that, on any given day, it reaches 41 percent of 18- to 34-year-olds. That makes it a useful outlet for reaching a demographic that is much harder to connect with through traditional media outlets like newspapers and television.Snapchat, whose political show had its debut in January, says that it has more than 60 million daily active users in the United States and that, on any given day, it reaches 41 percent of 18- to 34-year-olds. That makes it a useful outlet for reaching a demographic that is much harder to connect with through traditional media outlets like newspapers and television.
Mr. Obama’s first tutorial on Snapchat came from his 15-year-old daughter, Sasha, who surreptitiously recorded him expounding to the whole family at the dinner table on the significance of the platform in modern society. She later sent the exchange to friends via Snapchat, Mr. Obama told Jimmy Kimmel during an interview last week. She captioned it, “This is my dad lecturing us on the meaning of social media,” followed by a picture of her bored face.Mr. Obama’s first tutorial on Snapchat came from his 15-year-old daughter, Sasha, who surreptitiously recorded him expounding to the whole family at the dinner table on the significance of the platform in modern society. She later sent the exchange to friends via Snapchat, Mr. Obama told Jimmy Kimmel during an interview last week. She captioned it, “This is my dad lecturing us on the meaning of social media,” followed by a picture of her bored face.
The segment to be released on Tuesday ends with Mr. Hamby, who declares that the president “gets it” when it comes to social media, showing Mr. Obama how to do his own messaging on Snapchat.The segment to be released on Tuesday ends with Mr. Hamby, who declares that the president “gets it” when it comes to social media, showing Mr. Obama how to do his own messaging on Snapchat.
“People, this is Barack Obama,” the president says, his head filling the screen, selfie-style. “If I can figure out how to Snapchat, you can figure out how to go vote.”“People, this is Barack Obama,” the president says, his head filling the screen, selfie-style. “If I can figure out how to Snapchat, you can figure out how to go vote.”