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| The Christmas 2016 advertising battle begins | The Christmas 2016 advertising battle begins |
| (35 minutes later) | |
| The battle of the Christmas adverts has begun, with retailers hoping shoppers will jingle all the way to the tills. But how will they capture our hearts and open our wallets this year and which will become our favourite? | |
| Animal magic | Animal magic |
| John Lewis is hoping to "make people smile" this year, running a two-minute advert telling the story of Buster the boxer dog, his family and a cast of CGI wildlife animals - including Hallie the hedgehog, Sid the squirrel, Betsey the badger and foxes Olivia and Otto. | John Lewis is hoping to "make people smile" this year, running a two-minute advert telling the story of Buster the boxer dog, his family and a cast of CGI wildlife animals - including Hallie the hedgehog, Sid the squirrel, Betsey the badger and foxes Olivia and Otto. |
| Set to a cover version of Randy Crawford's One Day I'll Fly Away, by British band Vaults, it tells the story of a little girl called Bridget who loves to jump. | Set to a cover version of Randy Crawford's One Day I'll Fly Away, by British band Vaults, it tells the story of a little girl called Bridget who loves to jump. |
| The advert is not to be confused with a video which went viral last week featuring an A-Level student's homage to the John Lewis Christmas advert. | The advert is not to be confused with a video which went viral last week featuring an A-Level student's homage to the John Lewis Christmas advert. |
| Smooth talkers | Smooth talkers |
| For a third year, Debenhams is sticking with its Found It campaign - relying on the voices of a slew of celebrities, including Ewan McGregor, Billie Piper and Jennifer Saunders, to help people find the perfect present for their loved ones. | For a third year, Debenhams is sticking with its Found It campaign - relying on the voices of a slew of celebrities, including Ewan McGregor, Billie Piper and Jennifer Saunders, to help people find the perfect present for their loved ones. |
| McGregor, the voice of an overnight bag, waxes lyrical about his "strong, masculine physique", while Piper poses as a bra who has "got it all". | McGregor, the voice of an overnight bag, waxes lyrical about his "strong, masculine physique", while Piper poses as a bra who has "got it all". |
| Feel good | Feel good |
| Real people take the centre stage for Boots. The chemist filmed the makeover of 45 women, who it picked to pamper because they usually work over Christmas. | Real people take the centre stage for Boots. The chemist filmed the makeover of 45 women, who it picked to pamper because they usually work over Christmas. |
| About half a million women sacrifice their Christmas Day to support their communities, whether as paramedics, firefighters or nurses, according to the TUC union. | About half a million women sacrifice their Christmas Day to support their communities, whether as paramedics, firefighters or nurses, according to the TUC union. |
| Boots says "as a big thank you", it wanted to give some of them an early Christmas present. | Boots says "as a big thank you", it wanted to give some of them an early Christmas present. |
| Christmas chuckles | Christmas chuckles |
| Asda's line of attack is on all fronts - with not one advert, but a series of short adverts showcasing its food, wine and clothing line. | Asda's line of attack is on all fronts - with not one advert, but a series of short adverts showcasing its food, wine and clothing line. |
| Showing a series of Christmas dilemmas with gentle humour, the supermarket chain says it can offer "Christmas made better". | Showing a series of Christmas dilemmas with gentle humour, the supermarket chain says it can offer "Christmas made better". |
| Racing heartbeats | Racing heartbeats |
| In a bid to set heartbeats racing, rather than to tug at heartstrings, Argos's upbeat advert features furry, colourful, ice skating yetis who race to deliver presents. | In a bid to set heartbeats racing, rather than to tug at heartstrings, Argos's upbeat advert features furry, colourful, ice skating yetis who race to deliver presents. |
| Showcasing its fast track, same day delivery, Argos is catering for those who "just can't wait" for Christmas. | Showcasing its fast track, same day delivery, Argos is catering for those who "just can't wait" for Christmas. |
| What has been your favourite Christmas advert over the years? You can share your best one by emailing haveyoursay@bbc.co.uk. | What has been your favourite Christmas advert over the years? You can share your best one by emailing haveyoursay@bbc.co.uk. |
| Please include a contact number if you are willing to speak to a BBC journalist. You can also contact us in the following ways: | Please include a contact number if you are willing to speak to a BBC journalist. You can also contact us in the following ways: |
| Or use the form below | Or use the form below |