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| Amazon Christmas advert 2016: Imam and priest push festive message of friendship | Amazon Christmas advert 2016: Imam and priest push festive message of friendship |
| (about 2 hours later) | |
| Amazon is launching a new TV advert, ahead of Black Friday and Christmas, featuring an imam and a vicar exchanging gifts. | Amazon is launching a new TV advert, ahead of Black Friday and Christmas, featuring an imam and a vicar exchanging gifts. |
| The company pushes a message of inter-faith friendship at a divisive time in the UK and the US. | |
| Anti-muslim incidents in the UK have increased following the vote to leave the EU. Meanwhile, during his campaign, US President-elect Donald Trump said he plans to ban all Muslims from entering the US. | Anti-muslim incidents in the UK have increased following the vote to leave the EU. Meanwhile, during his campaign, US President-elect Donald Trump said he plans to ban all Muslims from entering the US. |
| Amazon said its new advert, which is launching in the UK, US and Germany, is about "selflessness and thinking of other people". | Amazon said its new advert, which is launching in the UK, US and Germany, is about "selflessness and thinking of other people". |
| The online retailer has worked with representatives of faiths across the globe, in the UK that includes the Christian & Muslim Forum, the Church of England and the Muslim Council of Britain, in order to make sure they portray the figures both accurately and sensitively. | The online retailer has worked with representatives of faiths across the globe, in the UK that includes the Christian & Muslim Forum, the Church of England and the Muslim Council of Britain, in order to make sure they portray the figures both accurately and sensitively. |
| A spokesman for Amazon told The Independent: "Our casting reflects this: the gentleman playing the Vicar is a practicing Vicar in London, the gentleman playing the Imam is a devout Muslim and the Principal of a Muslim School. We used an actual church and mosque for our scenes within the places of worship." | A spokesman for Amazon told The Independent: "Our casting reflects this: the gentleman playing the Vicar is a practicing Vicar in London, the gentleman playing the Imam is a devout Muslim and the Principal of a Muslim School. We used an actual church and mosque for our scenes within the places of worship." |
| The advertisement tells a story of a Christian Vicar and a Muslim Imam who are lifelong friends but aren’t as sprightly as they were in their youth. | The advertisement tells a story of a Christian Vicar and a Muslim Imam who are lifelong friends but aren’t as sprightly as they were in their youth. |
| One day the Vicar has a moment of inspiration and decides to do something to make the Imam’s life and work a little easier. What the Vicar doesn’t know, is the Imam also has the same idea for the Vicar. | One day the Vicar has a moment of inspiration and decides to do something to make the Imam’s life and work a little easier. What the Vicar doesn’t know, is the Imam also has the same idea for the Vicar. |
| The campaign will run during Wednesday’s Coronation Street on ITV in the UK. | The campaign will run during Wednesday’s Coronation Street on ITV in the UK. |