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Sailor Moon enlisted by Japan to fight STIs | Sailor Moon enlisted by Japan to fight STIs |
(35 minutes later) | |
Japanese anime character Sailor Moon is taking on a new fight: against sexually transmitted infections (STIs). | Japanese anime character Sailor Moon is taking on a new fight: against sexually transmitted infections (STIs). |
The heroine and her creator, Naoko Takeuchi, have teamed up with the Ministry of Health, Labour and Welfare to launch a new public campaign. | The heroine and her creator, Naoko Takeuchi, have teamed up with the Ministry of Health, Labour and Welfare to launch a new public campaign. |
Officials want to raise awareness about the rise of diseases like HIV and syphilis among young Japanese women. | Officials want to raise awareness about the rise of diseases like HIV and syphilis among young Japanese women. |
Condoms and fliers featuring the pretty soldier, as she is famously known as, will be distributed at several venues. | Condoms and fliers featuring the pretty soldier, as she is famously known as, will be distributed at several venues. |
An official press release stated that the campaign hoped to increase prevention, early detection, and treatment of STIs. | An official press release stated that the campaign hoped to increase prevention, early detection, and treatment of STIs. |
The ministry said it planned to distribute 60,000 of the pink, heart-shaped educational packages. | The ministry said it planned to distribute 60,000 of the pink, heart-shaped educational packages. |
It also reworked the anime star's famous catchphrase - "In the name of the moon, I will punish you!" - to: "If you don't get tested, I will punish you!". | It also reworked the anime star's famous catchphrase - "In the name of the moon, I will punish you!" - to: "If you don't get tested, I will punish you!". |
Sailor Moon was adapted into a TV series in the 1990s that was dubbed and released in overseas markets including Australia and the United States. | |
Fans on social media expressed amusement and support for the novel approach to sex education. | |
"I say good for them, in the name of the moon to protect people from STIs and HIV," wrote Josh Hastings in a post on Facebook. | "I say good for them, in the name of the moon to protect people from STIs and HIV," wrote Josh Hastings in a post on Facebook. |
"Moon crystal power - this is an adorable way to market an important message," said another fan. | "Moon crystal power - this is an adorable way to market an important message," said another fan. |
But the magical-themed sexual education campaign isn't new. | But the magical-themed sexual education campaign isn't new. |
Anime and manga dominate many aspects of Japanese culture and its characters have often been used to promote campaigns and products. | Anime and manga dominate many aspects of Japanese culture and its characters have often been used to promote campaigns and products. |