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Morocco broadcaster apologises after advising women to hide bruises | Morocco broadcaster apologises after advising women to hide bruises |
(about 3 hours later) | |
A Moroccan TV channel has apologised after broadcasting a show advising women how to hide signs of domestic violence using make-up. | |
Channel 2M, which featured the clip last week, has admitted that the footage was "completely inappropriate". | Channel 2M, which featured the clip last week, has admitted that the footage was "completely inappropriate". |
In the broadcast, a woman is seen resting in a chair while make-up is applied to conceal fake bruises around her eyes. | |
The video was later removed from the channel's website. | The video was later removed from the channel's website. |
In the clip, featured on the show Sabahiyat, the host of the show offers tips on how to make the appearance of bruising "disappear" using foundation and toners. | In the clip, featured on the show Sabahiyat, the host of the show offers tips on how to make the appearance of bruising "disappear" using foundation and toners. |
"We hope these beauty tips will help you carry on with your daily life," the host suggests after demonstrating how to mask the signs of violence. | "We hope these beauty tips will help you carry on with your daily life," the host suggests after demonstrating how to mask the signs of violence. |
The controversial video was shared on Twitter and Facebook, receiving widespread condemnation. | The controversial video was shared on Twitter and Facebook, receiving widespread condemnation. |
"A real outrage to the cause of women for which we are fighting constantly," wrote Khawla Bélchiti on Facebook. | "A real outrage to the cause of women for which we are fighting constantly," wrote Khawla Bélchiti on Facebook. |
Another Facebook user, Tracie Wayling, said the decision to air the show was "despicable," adding: "There is no excuse for such a 'mistake' when it is so extraordinarily purposeful." | Another Facebook user, Tracie Wayling, said the decision to air the show was "despicable," adding: "There is no excuse for such a 'mistake' when it is so extraordinarily purposeful." |
An online petition, which has received hundreds of signatures since it was posted on Change.org, includes a link to the footage. | An online petition, which has received hundreds of signatures since it was posted on Change.org, includes a link to the footage. |
The petition calls for action against 2M and Sabahiyat, adding that domestic violence should not be covered up, but that instead it was time to "condemn the aggressor!". | The petition calls for action against 2M and Sabahiyat, adding that domestic violence should not be covered up, but that instead it was time to "condemn the aggressor!". |
"We denounce the message of normalisation with violence against women. We demand severe sanctions against this show," the petition reads. | "We denounce the message of normalisation with violence against women. We demand severe sanctions against this show," the petition reads. |
In a statement posted on Facebook, the broadcaster offered "sincere apologies" and admitted that the segment was a "misjudgement". It promised to take action against those responsible. | In a statement posted on Facebook, the broadcaster offered "sincere apologies" and admitted that the segment was a "misjudgement". It promised to take action against those responsible. |
The footage was aired just days before the International Day for the Elimination of Violence Against Women, a United Nations initiative aimed at raising public awareness. | The footage was aired just days before the International Day for the Elimination of Violence Against Women, a United Nations initiative aimed at raising public awareness. |
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