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| Version 0 | Version 1 |
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| Card game ditches 'Trump' name as 'brand disaster' | Card game ditches 'Trump' name as 'brand disaster' |
| (35 minutes later) | |
| An educational card game is going to change its name because of negative associations with the US President-elect, Donald Trump. | An educational card game is going to change its name because of negative associations with the US President-elect, Donald Trump. |
| The game - Eco Action Trumps - has been produced by a UK-based environmental games company. | The game - Eco Action Trumps - has been produced by a UK-based environmental games company. |
| "It is a branding disaster for us, so we are dumping our brand name," said Paula Owen, of Eco Action Games. | "It is a branding disaster for us, so we are dumping our brand name," said Paula Owen, of Eco Action Games. |
| The company said children now assumed the game was connected to the president-elect. | The company said children now assumed the game was connected to the president-elect. |
| After the new president is inaugurated in January, the game will be renamed as Eco Action Toppers. | After the new president is inaugurated in January, the game will be renamed as Eco Action Toppers. |
| 'Branding crisis' | 'Branding crisis' |
| "The awful irony of a positive, educational, eco-themed game bearing that man's name became just too much for us to bear - he simply had to go," said Dr Owen, cofounder of the games-maker. | "The awful irony of a positive, educational, eco-themed game bearing that man's name became just too much for us to bear - he simply had to go," said Dr Owen, cofounder of the games-maker. |
| "Working in schools since the election result, we have been struck by how much children know about Trump and what he stands for. | "Working in schools since the election result, we have been struck by how much children know about Trump and what he stands for. |
| "It is becoming impossible to get our eco messages across using our card game any more as the kids now think it is about the president-elect." | "It is becoming impossible to get our eco messages across using our card game any more as the kids now think it is about the president-elect." |
| The card game, promoting environmental awareness, has been available for five years, and 50,000 packs have been sold. | The card game, promoting environmental awareness, has been available for five years, and 50,000 packs have been sold. |
| But Mr Trump's growing political prominence has created a "bit of a branding crisis", with the connection with the future resident of the White House described as "toxic". | But Mr Trump's growing political prominence has created a "bit of a branding crisis", with the connection with the future resident of the White House described as "toxic". |
| The company is going to rename the game and will give away any unsold stock of the "Trump" versions. | The company is going to rename the game and will give away any unsold stock of the "Trump" versions. |
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