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Breitbart at 'war' with Kellogg's over advertising snub | Breitbart at 'war' with Kellogg's over advertising snub |
(about 1 hour later) | |
The right-wing website Breitbart, which has been accused by some of being a hate site, is calling for a boycott of Kellogg's products after the cereal maker pulled its advertising from the news outlet. | The right-wing website Breitbart, which has been accused by some of being a hate site, is calling for a boycott of Kellogg's products after the cereal maker pulled its advertising from the news outlet. |
Using the hashtag #DumpKelloggs to promote a petition through social media, Breitbart is urging its readers to "ban bigotry from the breakfast table". | Using the hashtag #DumpKelloggs to promote a petition through social media, Breitbart is urging its readers to "ban bigotry from the breakfast table". |
The media organisation, previously run by US President-elect Donald Trump's chief strategist Steve Bannon, said the move by Kellogg's to cease advertising was "an escalation of war". | |
On Tuesday Kellogg's removed its adverts from Breitbart on the basis that the site did not "align with our values as a company". | On Tuesday Kellogg's removed its adverts from Breitbart on the basis that the site did not "align with our values as a company". |
Breitbart said the decision was one of a number of provocative moves by "leftist companies" against those whose values propelled Mr Trump into the White House. | Breitbart said the decision was one of a number of provocative moves by "leftist companies" against those whose values propelled Mr Trump into the White House. |
The online petition, which was posted on Wednesday, has already received more than 100,000 signatures. | The online petition, which was posted on Wednesday, has already received more than 100,000 signatures. |
However Breitbart's call to #DumpKelloggs has been met with mixed reaction on social media. | However Breitbart's call to #DumpKelloggs has been met with mixed reaction on social media. |
"This just in!!! Breitbart is potentially a cereal killer!" writes one user of the online news-sharing community Reddit. | "This just in!!! Breitbart is potentially a cereal killer!" writes one user of the online news-sharing community Reddit. |
"That explains the boxes of Alt-Rice Krispies I'm seeing on the shelves," writes another. | "That explains the boxes of Alt-Rice Krispies I'm seeing on the shelves," writes another. |
Those supporting the boycott on Twitter argue that items such as breakfast cereal "shouldn't be political", with some posting images of themselves disposing of Kellogg's products in bins. | Those supporting the boycott on Twitter argue that items such as breakfast cereal "shouldn't be political", with some posting images of themselves disposing of Kellogg's products in bins. |
Others are coming out in support of Kellogg's and making light of the so-called "war", which is "escalating" far beyond discussions at dining tables across the US. | Others are coming out in support of Kellogg's and making light of the so-called "war", which is "escalating" far beyond discussions at dining tables across the US. |
Users debating the issue are also split on who is most likely to be hurt by the company's move, Breitbart or Kellogg's. | Users debating the issue are also split on who is most likely to be hurt by the company's move, Breitbart or Kellogg's. |
Breitbart is a popular outlet in the US. Its readership increased from 2.9m unique visitors in 2012 to 17m in 2016, making it the most-read conservative news website in America. | Breitbart is a popular outlet in the US. Its readership increased from 2.9m unique visitors in 2012 to 17m in 2016, making it the most-read conservative news website in America. |
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