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Could a railway force Chanel No. 5 out of its historic home? | Could a railway force Chanel No. 5 out of its historic home? |
(about 3 hours later) | |
Chanel has said it will leave a historic perfume site in France if plans for a high-speed train line affecting its jasmine fields go ahead. | |
French rail operators say modernisation work on the French Riviera network is desperately necessary. | French rail operators say modernisation work on the French Riviera network is desperately necessary. |
But in an open letter, the luxury brand said it would be a disaster for its "artisanal activities" in Grasse. | But in an open letter, the luxury brand said it would be a disaster for its "artisanal activities" in Grasse. |
The company says it takes about 1,000 jasmine flowers to make a 30ml bottle of its famous No. 5 perfume. | |
The iconic perfume was created by Coco Chanel when she met local perfumer Ernest Beaux in Grasse during a summer holiday on the Cote d'Azur in 1920. | The iconic perfume was created by Coco Chanel when she met local perfumer Ernest Beaux in Grasse during a summer holiday on the Cote d'Azur in 1920. |
Part of Chanel's perfume production has been located in the region for decades and the town near the Cote d'Azure is often considered the world capital of perfume. | Part of Chanel's perfume production has been located in the region for decades and the town near the Cote d'Azure is often considered the world capital of perfume. |
But French state-owned railway company SNCF has said its whole network in the region is in dire need of investment and wants to route a TGV line through the area. | But French state-owned railway company SNCF has said its whole network in the region is in dire need of investment and wants to route a TGV line through the area. |
According to the rail operator, the route from Marseilles to Nice is the most congested in the country outside of Paris. | According to the rail operator, the route from Marseilles to Nice is the most congested in the country outside of Paris. |
The 6.7bn euro ($7bn; £5.5bn) investment is expected to cut an entire hour off the trip between the two towns. | The 6.7bn euro ($7bn; £5.5bn) investment is expected to cut an entire hour off the trip between the two towns. |
But Chanel said "the construction of a viaduct and the regular passage of high-speed trains over these fields of flowers" would force the company "to cease supporting its artisanal activities in the region". | But Chanel said "the construction of a viaduct and the regular passage of high-speed trains over these fields of flowers" would force the company "to cease supporting its artisanal activities in the region". |
The firm describes the quality of the flowers in the region as "unique and exceptional" and "indispensable for the creation of Chanel perfumes." | The firm describes the quality of the flowers in the region as "unique and exceptional" and "indispensable for the creation of Chanel perfumes." |