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| Michael Jordan wins trademark case in China's top court | Michael Jordan wins trademark case in China's top court |
| (35 minutes later) | |
| China's supreme court has ruled in favour of US basketball legend Michael Jordan in a trademark dispute. | China's supreme court has ruled in favour of US basketball legend Michael Jordan in a trademark dispute. |
| The People's Supreme Court ruled a Chinese sportswear company must stop using the characters for Jordan's name, read as Qiaodan in Chinese. | The People's Supreme Court ruled a Chinese sportswear company must stop using the characters for Jordan's name, read as Qiaodan in Chinese. |
| Qiaodan Sports registered the name more than a decade ago but Jordan's lawyers said it built its business around his Chinese name without his permission. | Qiaodan Sports registered the name more than a decade ago but Jordan's lawyers said it built its business around his Chinese name without his permission. |
| Jordan has welcomed the decision which overturns previous rulings against him. | Jordan has welcomed the decision which overturns previous rulings against him. |
| "I am happy that the Supreme People's Court has recognized the right to protect my name through its ruling in the trademark cases," he said in a statement sent to the BBC. | "I am happy that the Supreme People's Court has recognized the right to protect my name through its ruling in the trademark cases," he said in a statement sent to the BBC. |
| "Chinese consumers deserve to know that Qiaodan Sports and its products have no connection to me." | |
| "Nothing is more important than protecting your own name, and today's decision shows the importance of that principle." | "Nothing is more important than protecting your own name, and today's decision shows the importance of that principle." |
| The basketball star first started legal action against Qiaodan Sports in 2012. | The basketball star first started legal action against Qiaodan Sports in 2012. |
| His team argued that Qiaodan's trademarks had damaged his legal rights to use his name and asked the court to invalidate more than 60 trademarks used by the company. | His team argued that Qiaodan's trademarks had damaged his legal rights to use his name and asked the court to invalidate more than 60 trademarks used by the company. |
| Partial victory | Partial victory |
| The court agreed Qiaodan Sports had violated trademark law and its registration of the name should be revoked. | The court agreed Qiaodan Sports had violated trademark law and its registration of the name should be revoked. |
| But his win is only a partial victory. | But his win is only a partial victory. |
| While the company cannot use Jordan's Chinese name, the court upheld a ruling allowing it to use the Romanized version of Qiaodan, pronounced "Chee-ow-dahn." | While the company cannot use Jordan's Chinese name, the court upheld a ruling allowing it to use the Romanized version of Qiaodan, pronounced "Chee-ow-dahn." |
| A Shanghai court is yet to hear a separate naming rights case. | A Shanghai court is yet to hear a separate naming rights case. |
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