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You can find the current article at its original source at https://www.theguardian.com/society/2016/dec/09/childrens-characters-may-disappear-from-unhealthy-food-in-netherlands
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| Children's characters may disappear from unhealthy food in Netherlands Children's characters may disappear from unhealthy food in Netherlands | |
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| Famous children’s characters such as Dora the Explorer may soon disappear from some commercial food packaging in the Netherlands to discourage unhealthy eating habits, food industry representatives have said. | Famous children’s characters such as Dora the Explorer may soon disappear from some commercial food packaging in the Netherlands to discourage unhealthy eating habits, food industry representatives have said. |
| The decision was made after “public debates on the impact of advertising targeting children”, the umbrella Dutch Food Industry Federation (FNLI) said. “Obesity is a problem over which the food industry is greatly concerned.” | The decision was made after “public debates on the impact of advertising targeting children”, the umbrella Dutch Food Industry Federation (FNLI) said. “Obesity is a problem over which the food industry is greatly concerned.” |
| The move, a first in Europe, would see popular cartoon characters also including Miffy the bunny disappear from generic products perceived as unhealthy that target young children with their packaging. | The move, a first in Europe, would see popular cartoon characters also including Miffy the bunny disappear from generic products perceived as unhealthy that target young children with their packaging. |
| The new measure aimed to curb packaging with “licensed media characters” aimed at children up to 13 years, said the FNLI, which represents 450 food industry businesses and 19 organisations. | The new measure aimed to curb packaging with “licensed media characters” aimed at children up to 13 years, said the FNLI, which represents 450 food industry businesses and 19 organisations. |
| The newspaper De Telegraaf said: “These products are placed on shelves at childrens’ eye level and are often unhealthy, containing too much salt, sugar or fats.” | The newspaper De Telegraaf said: “These products are placed on shelves at childrens’ eye level and are often unhealthy, containing too much salt, sugar or fats.” |
| Dutch health ministry spokeswoman Leonne Gartz said the measures would involve characters like Miffy and Dora the Explorer being removed. | Dutch health ministry spokeswoman Leonne Gartz said the measures would involve characters like Miffy and Dora the Explorer being removed. |
| “It does not affect characters specific to products,” for instance the tiger on a famous cereal brand, she said. | “It does not affect characters specific to products,” for instance the tiger on a famous cereal brand, she said. |
| The FNLI hoped that the phasing-out would be implemented during the course of 2017 following a number of tests to ensure the plan did not lead to unfair competition in the market. | The FNLI hoped that the phasing-out would be implemented during the course of 2017 following a number of tests to ensure the plan did not lead to unfair competition in the market. |
| The Dutch deputy health minister Martin van Rijn praised the food industry’s initiative. | The Dutch deputy health minister Martin van Rijn praised the food industry’s initiative. |
| “It’s important to me that children and their parents are spared from the constant bombardment of seductive advertising on unhealthy foods,” Van Rijn told De Telegraaf. | “It’s important to me that children and their parents are spared from the constant bombardment of seductive advertising on unhealthy foods,” Van Rijn told De Telegraaf. |