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M&S beats Christmas sales forecast in clothing and homeware | M&S beats Christmas sales forecast in clothing and homeware |
(35 minutes later) | |
Marks and Spencer has reported a rise in Christmas clothing and homeware sales for the first time in two years. | |
Sales in the division rose 2.3% - well above expectations for about 0.5%. | Sales in the division rose 2.3% - well above expectations for about 0.5%. |
The figures came on a bumper day for retail results, with trading updates from Tesco, John Lewis, Debenhams and Primark owner ABF. | |
Marks and Spencer's chief executive, Steve Rowe, said "better ranges, better availability and better prices" had helped sales to recover. | Marks and Spencer's chief executive, Steve Rowe, said "better ranges, better availability and better prices" had helped sales to recover. |
But growth was helped by the timing of Christmas this year, which meant there were extra shopping days. | But growth was helped by the timing of Christmas this year, which meant there were extra shopping days. |
Food sales were up by 0.6%. That compares with Tesco's food sales growth of 1.3%, while Sainsbury's food sales were down slightly. | Food sales were up by 0.6%. That compares with Tesco's food sales growth of 1.3%, while Sainsbury's food sales were down slightly. |
'Super Thursday' Christmas trading updates | 'Super Thursday' Christmas trading updates |
Tesco hails 'strong progress' as sales rise | Tesco hails 'strong progress' as sales rise |
'Green shoots' | 'Green shoots' |
M&S estimated that the timing of Christmas had added about 1.5% to the clothing and home sales growth and about 0.3% to food. | |
But Mr Rowe warned timing would be against them for the next trading update: "As we look forward, our Q4 [fourth quarter] reported numbers will be adversely affected by sale timing and a later Easter." | But Mr Rowe warned timing would be against them for the next trading update: "As we look forward, our Q4 [fourth quarter] reported numbers will be adversely affected by sale timing and a later Easter." |
Analysis: Dominic O'Connell, Today programme business presenter | |
Marks & Spencer has turned out to be this year's surprise Christmas package. | Marks & Spencer has turned out to be this year's surprise Christmas package. |
In a festive season where most of our big retailers did better than expected, M&S stood out, finally shrugging off its clothing sales hoodoo. | In a festive season where most of our big retailers did better than expected, M&S stood out, finally shrugging off its clothing sales hoodoo. |
Clothing sales have been in decline - and often sharp decline - for the last five years, with the exception of one positive quarter two years ago. | Clothing sales have been in decline - and often sharp decline - for the last five years, with the exception of one positive quarter two years ago. |
Over Christmas, however, like-for-like sales were up 2.3%, although the company was quick to point out that 1.5% of that was down to how Christmas fell, which meant there were five extra trading days compared to the relevant period a year earlier. | |
Even so, a 0.8% increase is not to be sneezed at, and is evidence perhaps that the back-to-basics reforms of chief executive Steve Rowe, which include hundreds of job losses at head office and the closure of most of the international stores, is having some effect. | Even so, a 0.8% increase is not to be sneezed at, and is evidence perhaps that the back-to-basics reforms of chief executive Steve Rowe, which include hundreds of job losses at head office and the closure of most of the international stores, is having some effect. |
Analysts broadly welcomed the latest results. Bryan Roberts, global insight director at TCC Global, told the BBC: "It might be the sign of some green shoots in that part of the business." | Analysts broadly welcomed the latest results. Bryan Roberts, global insight director at TCC Global, told the BBC: "It might be the sign of some green shoots in that part of the business." |
The improved performance comes after a poor set of figures for Christmas 2015. Then, like-for-like sales in food rose 0.5%, while turnover from its clothing and homeware lines plunged by 5.8% because of "unseasonal conditions and availability". | The improved performance comes after a poor set of figures for Christmas 2015. Then, like-for-like sales in food rose 0.5%, while turnover from its clothing and homeware lines plunged by 5.8% because of "unseasonal conditions and availability". |
On the same day as those figures were announced, M&S said that chief executive Marc Bolland was stepping down and Steve Rowe - then the director of general merchandise division - would replace him. | On the same day as those figures were announced, M&S said that chief executive Marc Bolland was stepping down and Steve Rowe - then the director of general merchandise division - would replace him. |
Mr Rowe has taken action, including cutting prices for nearly a third of the ranges and increasing staff numbers on the shop floors. | Mr Rowe has taken action, including cutting prices for nearly a third of the ranges and increasing staff numbers on the shop floors. |
In September, Mr Rowe said more than 500 senior jobs would be cut, and, two months later, announced plans in November to close around 30 UK stores and convert 45 more into food-only shops. | In September, Mr Rowe said more than 500 senior jobs would be cut, and, two months later, announced plans in November to close around 30 UK stores and convert 45 more into food-only shops. |
The retailer also announced plans to close some of its overseas stores. | The retailer also announced plans to close some of its overseas stores. |
Among the other key trading updates on Thursday, the John Lewis Partnership said like-for-like sales at its department stores had risen 2.7% over Christmas, while its Waitrose supermarket chain chalked up a 2.8% gain. | |
However, it warned that its staff bonus would be "significantly lower" this year because of the "challenging market outlook", adding that trading profit was "under pressure". | |
John Lewis staff are partners in the company and own the business. Last year, the bonus pool for its 91.500 staff totalled £145m, with an average payout of £1,585. | |
Department store chain Debenhams said its UK like-for-like sales were up 1% over Christmas, with online sales up 13.9%. | |
Debenhams' main ranges are in the beauty and gift sector, which make up 57% of its sales. It said it had maintained market share in a "competitive clothing market" and had also cut down on its ranges while discounting less. | Debenhams' main ranges are in the beauty and gift sector, which make up 57% of its sales. It said it had maintained market share in a "competitive clothing market" and had also cut down on its ranges while discounting less. |
Online fashion retailer ASOS reported strong sales growth, partly thanks to the steep fall in the pound since the Brexit vote. | Online fashion retailer ASOS reported strong sales growth, partly thanks to the steep fall in the pound since the Brexit vote. |
It is now expecting full-year sales to be 25% to 30% higher after international figures leapt 52% in the four months to the end of December. UK sales were up by 18%. | It is now expecting full-year sales to be 25% to 30% higher after international figures leapt 52% in the four months to the end of December. UK sales were up by 18%. |