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Sky to offer full TV service without a dish for the first time | Sky to offer full TV service without a dish for the first time |
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Sky is to make its full TV service of 270 channels available without the need for a satellite dish for the first time, as it looks to stem customer defections to rivals such as BT. | Sky is to make its full TV service of 270 channels available without the need for a satellite dish for the first time, as it looks to stem customer defections to rivals such as BT. |
The pay-TV giant, which saw an 18% plunge in profits at its UK business in the last six months of 2016 thanks to spiralling Premier League rights costs, said it would launch the broadband-delivered TV service next year. | |
Jeremy Darroch, the Sky chief executive, said it would allow Sky to target up to 6m households across Europe who cannot, or will not, have a satellite dish. | |
“This is the first we have been able to offer the full Sky TV service without a satellite dish,” he said. “It is a big moment for the business.” | “This is the first we have been able to offer the full Sky TV service without a satellite dish,” he said. “It is a big moment for the business.” |
Customers can currently use the Now TV broadband service to watch a limited range of Sky channels without a dish, but the new offering will allow access to all of its 270 channels. | |
The initiative, which could open up about 2 m homes in the UK for Sky to target, comes as the company revealed that the rate of customers defecting to rivals has climbed significantly. | The initiative, which could open up about 2 m homes in the UK for Sky to target, comes as the company revealed that the rate of customers defecting to rivals has climbed significantly. |
Sky said its churn rate, a key metric watched by the City, rose to 11.6% in the last six months of 2016. This is up significantly on the 10.2% in the same period the previous year. | |
Darroch blamed the jump in churn to the “highly promotional” and competitive UK market with broadband customers proving to be deal hunters more likely to switch to a rival. | Darroch blamed the jump in churn to the “highly promotional” and competitive UK market with broadband customers proving to be deal hunters more likely to switch to a rival. |
Sky is also launching a loyalty programme to “reward and recognise members” based on how long they have been a customer as part of its strategy to stem customer churn. | Sky is also launching a loyalty programme to “reward and recognise members” based on how long they have been a customer as part of its strategy to stem customer churn. |