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| Version 1 | Version 2 |
|---|---|
| Chicken nugget tweet breaks Twitter record | Chicken nugget tweet breaks Twitter record |
| (about 7 hours later) | |
| A tweet from a teenager asking a US fast food chain for a year's supply of chicken nuggets has become the most retweeted ever. | A tweet from a teenager asking a US fast food chain for a year's supply of chicken nuggets has become the most retweeted ever. |
| Carter Wilkerson's plea broke Ellen DeGeneres' record when he passed 3,430,249 retweets on Tuesday. | Carter Wilkerson's plea broke Ellen DeGeneres' record when he passed 3,430,249 retweets on Tuesday. |
| A spokesperson for Wendy's said: "We didn't expect Carter's response, and we couldn't anticipate the overwhelming support he has received." | A spokesperson for Wendy's said: "We didn't expect Carter's response, and we couldn't anticipate the overwhelming support he has received." |
| The company has donated $100,000 (£78,000) to charity in his name. | The company has donated $100,000 (£78,000) to charity in his name. |
| 'Consider it done' | 'Consider it done' |
| On 5 April, the 16-year-old from Reno, Nevada, tweeted Wendy's asking how many retweets he would need to get a year's free supply of chicken nuggets. | On 5 April, the 16-year-old from Reno, Nevada, tweeted Wendy's asking how many retweets he would need to get a year's free supply of chicken nuggets. |
| The fast food chain replied within a minute: "18 million." | The fast food chain replied within a minute: "18 million." |
| "Consider it done," Mr Wilkerson replied. | "Consider it done," Mr Wilkerson replied. |
| He then posted a screenshot of the tweets with the call "HELP ME PLEASE. A MAN NEEDS HIS NUGGS." | He then posted a screenshot of the tweets with the call "HELP ME PLEASE. A MAN NEEDS HIS NUGGS." |
| The tweet quickly went viral, reaching 1 million retweets in two days. | The tweet quickly went viral, reaching 1 million retweets in two days. |
| It was shared by global companies including Apple Music, Microsoft, Amazon, Google and Twitter itself, and celebrities including Breaking Bad star Aaron Paul. | It was shared by global companies including Apple Music, Microsoft, Amazon, Google and Twitter itself, and celebrities including Breaking Bad star Aaron Paul. |
| Other companies replied to the teenager with their own offers, including United Airlines, which said it would fly him to a Wendy's restaurant in any of the cities it serves. | Other companies replied to the teenager with their own offers, including United Airlines, which said it would fly him to a Wendy's restaurant in any of the cities it serves. |
| "The [PR] industry has a word for this type of activity: 'brand-jacking'," PR Week deputy editor John Harrington told the BBC. | "The [PR] industry has a word for this type of activity: 'brand-jacking'," PR Week deputy editor John Harrington told the BBC. |
| "While not hugely original, it can be successful. It shows the importance of reacting quickly to trending topics on social media." | "While not hugely original, it can be successful. It shows the importance of reacting quickly to trending topics on social media." |
| And while Wendy's seemed as surprised as anyone by the response to Mr Wilkerson's tweet, Mr Harrington said that "from a PR point of view, they've played a blinder". | And while Wendy's seemed as surprised as anyone by the response to Mr Wilkerson's tweet, Mr Harrington said that "from a PR point of view, they've played a blinder". |
| "Most brands would probably have ignored the tweet or given a bland response, but by reacting with humour, Wendy's has created a vast amount of positive exposure and goodwill." | "Most brands would probably have ignored the tweet or given a bland response, but by reacting with humour, Wendy's has created a vast amount of positive exposure and goodwill." |
| Oscars selfie | Oscars selfie |
| The record for the most retweets was previously held by Ellen DeGeneres, for her 2014 Oscars selfie. | The record for the most retweets was previously held by Ellen DeGeneres, for her 2014 Oscars selfie. |
| The photo, which featured Bradley Cooper, Jennifer Lawrence, Kevin Spacey and Meryl Streep among others, had 2.1 million retweets by the end of the awards ceremony. | The photo, which featured Bradley Cooper, Jennifer Lawrence, Kevin Spacey and Meryl Streep among others, had 2.1 million retweets by the end of the awards ceremony. |
| When Mr Wilkerson first published his tweet, hers had about 3.2 million retweets. | When Mr Wilkerson first published his tweet, hers had about 3.2 million retweets. |
| Ms DeGeneres brought up the challenge to her record on her talk show a week after Mr Wilkerson's initial plea, when his message had reached 2.6 million retweets. | Ms DeGeneres brought up the challenge to her record on her talk show a week after Mr Wilkerson's initial plea, when his message had reached 2.6 million retweets. |
| "Stop it right now," she joked. "I worked so hard to set that record… and this guy asked for nuggets?" | "Stop it right now," she joked. "I worked so hard to set that record… and this guy asked for nuggets?" |
| "One moment the nation is reacting to a snap election, the next we are rallying behind a teenager who just really, really likes a chicken nugget," commented Twitter's UK managing director, Dara Nasr. | "One moment the nation is reacting to a snap election, the next we are rallying behind a teenager who just really, really likes a chicken nugget," commented Twitter's UK managing director, Dara Nasr. |
| Wendy's said that when Mr Wilkerson broke the record, it would donate $100,000 (£78,000) to charity. | Wendy's said that when Mr Wilkerson broke the record, it would donate $100,000 (£78,000) to charity. |
| The money will go to the Dave Thomas Foundation for Adoption, a US charity set up in 1992 by the founder of Wendy's. | The money will go to the Dave Thomas Foundation for Adoption, a US charity set up in 1992 by the founder of Wendy's. |
| The charity works to find permanent homes for children in foster care. | The charity works to find permanent homes for children in foster care. |
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