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US chain Trader Joe's 'genius' new 'puff dogs' ridiculed for being sausage rolls | US chain Trader Joe's 'genius' new 'puff dogs' ridiculed for being sausage rolls |
(7 months later) | |
Twitter users claim culinary plagiarism after item promoted as a groundbreaking marriage of sausage and puff pastry | |
Naaman Zhou | |
Thu 29 Jun 2017 03.53 BST | |
Last modified on Fri 14 Jul 2017 17.48 BST | |
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British and Australian Twitter users have accused the US grocery chain Trader Joe’s of culinary plagiarism after it trumpeted the sale of “puff dogs”, also known as sausage rolls, online. | British and Australian Twitter users have accused the US grocery chain Trader Joe’s of culinary plagiarism after it trumpeted the sale of “puff dogs”, also known as sausage rolls, online. |
The item was launched by the chain this month and promoted as a groundbreaking “genius” marriage of sausage and puff pastry. | The item was launched by the chain this month and promoted as a groundbreaking “genius” marriage of sausage and puff pastry. |
But Australians and Britons recognised the snack as the traditional and immensely popular sausage roll, a staple of school canteens, bakeries and takeaways. | But Australians and Britons recognised the snack as the traditional and immensely popular sausage roll, a staple of school canteens, bakeries and takeaways. |
Hahahahha. The Americans think they have invented something called a Puff Dog. A. It's a SAUSAGE ROLL and B. That's a shit name. pic.twitter.com/ggkVR35qXo | Hahahahha. The Americans think they have invented something called a Puff Dog. A. It's a SAUSAGE ROLL and B. That's a shit name. pic.twitter.com/ggkVR35qXo |
PUFF DOG IM SCREAMIN pic.twitter.com/AD50jPoszf | PUFF DOG IM SCREAMIN pic.twitter.com/AD50jPoszf |
The Trader Joe’s website attempts to trace the puff dog’s line of succession back to American roots, describing it as “a more interesting hot dog”. | The Trader Joe’s website attempts to trace the puff dog’s line of succession back to American roots, describing it as “a more interesting hot dog”. |
“With warm weather rolling in (think: BBQs, pool parties, etc), we figured now is as good a time as any to officially declare Hot Dog Season,” it says. “Hot dogs are, of course, typically served on a bun [but] Trader Joe’s Puff Dogs takes this classic dog-meets-dough pairing to the next level ... this marriage of beefy and buttery is pretty genius.” | “With warm weather rolling in (think: BBQs, pool parties, etc), we figured now is as good a time as any to officially declare Hot Dog Season,” it says. “Hot dogs are, of course, typically served on a bun [but] Trader Joe’s Puff Dogs takes this classic dog-meets-dough pairing to the next level ... this marriage of beefy and buttery is pretty genius.” |
But, on social media, users were quick to cry theft. | But, on social media, users were quick to cry theft. |
“Sorry Trader Joe’s, your ‘puff dog’ been made by my local baker for 15 years,” said one. | “Sorry Trader Joe’s, your ‘puff dog’ been made by my local baker for 15 years,” said one. |
“Not only is the name stupid ... but the fact Americans think they invented this new snack is worse,” said another. | “Not only is the name stupid ... but the fact Americans think they invented this new snack is worse,” said another. |
In 2016, the British bakery chain Greggs sold 2.5m sausage rolls a week and operated 1,698 stores – more than McDonald’s or Starbucks. | In 2016, the British bakery chain Greggs sold 2.5m sausage rolls a week and operated 1,698 stores – more than McDonald’s or Starbucks. |
Other users argued the puff dog was a development on the American “pigs in blankets”, which feature sausages encased in hard pastry. | Other users argued the puff dog was a development on the American “pigs in blankets”, which feature sausages encased in hard pastry. |
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